Skip navigation
All Places > Women in Business > Blog > 2017 > July > 13

These are the links to all the exam topics covered on the new MCE.  You can click on them and it will take you to the full list.  I have added a short description of the things that are covered on each section so you have an idea.


Program Fundamentals  - This section covers: Engagement Programs, Event Programs, Smart Campaigns, Flow Steps, A/B Testing, Program Set Ups and Program Statuses.

Targeting and Personalization - Tokens, dynamic content and smart lists.

Analytics and Reporting - You need to understand the different types of reports and the functionality that it is available for each of them. When you would you use them?

Lead Management - Understand sales stages, lead scoring, lead behaviours, setting up alerts and interesting moments.

Implementation and Operations - Understand emails, landing pages, forms, unsubscribes, marketing suspended, data normalization, hard bounces, soft bounces.


My suggestion is to start working with the topics that you are less familiar.  More resources for each topic are provided on each link.


Note: This is a work in progress guide aiming to assist with the Certification process. 

In my post Useful info for the new Certification Exam - MCE

I added a link to the Marketo Certification: MCE Exam Topics


  • Identify the use of operational and nonoperational emails for event invitations, confirmations, and reminders.                                                                    
  • Given a scenario about a form, identify how to determine the leads who filled out the form on a specific page.
  • Identify the differences between using local vs. global landing pages.
  • Identify how to change the URL of a landing page.
  • Given a scenario with form visibility rules, identify how the form should be set up so dependent fields show appropriately.
  • Identify the purpose and value of using progressive profiling.
  • Identify the purpose of hidden form fields and the means of populating those fields.
  • Identify how to display thank you pages using choices that are based on information collected on a form.
  • Given a scenario where a company web page exists and a Marketo form needs to be deployed, identify the available options.
  • Identify the features of Marketo that are differentiated from an email service provider (ESP).
  • Given a scenario about receiving new leads, identify the ways in which acquisition can be assigned.
  • Identify the difference between hard and soft bounces.
  • Identify use cases for marketing suspend.
  • Given a scenario about the need for an email in which consistent and repeatable content is required across all emails and maintained in a single location, identify the tools required.
  • Given a scenario about a requirement to limit the amount of emails a lead receives, identify the appropriate settings.
  • Given a scenario that includes using tokens for scoring, identify the appropriate token.
  • Given a scenario of a company with international prospects, identify the sender's legal requirements for opting-in or unsubscribing.
  • Identify the purpose of munchkin code.
  • Given a scenario about the need to display a value in a form and the requirement to input it into the database using a different value, identify the steps to complete this.
  • Identify the benefits of having both text and HTML email versions.
  • Given a scenario about having unstandardized data, identify the features that can be used to remedy this situation.