Lead Management - MCE Preparation

Blog Post created by b81ae4ecc4103111742f9d1faae780d3c817d739 Expert on Jul 11, 2017

In my post Useful info for the new Certification Exam - MCE

I added a link to the Marketo Certification: MCE Exam Topics


  • Identify the Marketo features that enable understanding of lead quality.    
  • Given a scenario where Marketing has an SLA with Sales, identify the appropriate flow step setup.
  • Identify the Marketo features that enable Sales to understand a lead's behavior.
  • Given a scenario of needing to reset a score, identify the appropriate value.
  • Given a scenario where a lead is deemed sales-ready, identify the ways this can be communicated to Sales.