In my post Useful info for the new Certification Exam - MCE

I added a link to the Marketo Certification: MCE Exam Topics

 

These are exam topics for Analytics and Reporting:

  • Identify the type of reporting that is impacted by the acquisition program.                                
  • Given a scenario of a business need for information about the growth of the database, identify the type of report that should be used.                                                     
  • Given a scenario of a business need for information about the conversion rates for specific landing pages, identify the type of report that should be used.  This is the Landing Page Performance Report.
  • Given a scenario of a business need for information about the cost per success for recent marketing activities, identify the information necessary to leverage a program performance report.
  • Identify the steps to add a custom column to a lead report.

 

To study:

 

- Click on the links indicated above

- Read the Docs Section for Reporting

- Try to practice building a different report using the different set up options

- Consider different scenarios and identify which would be the best way to produce a report for specific cases