How many is too many?  Is less more?

Well, I share with you what some big companies are doing out there with their social icons in the B2C space.


Facebook, Twitter, Pinterest and YouTube for the parenting market is what is doing.



Big beauty store is going for the big 5.


Another big department store in Australia: Myer is also going for the big 5. is going for only 3: Facebook, Twitter and YouTube.



Qantas is even adding Google +.



Audible is doing Facebook, Twitter and Instagram.



Interestingly, Expedia is using Google + and excluding Instagram or Pinterest.




A local park Holiday Park in Australia is only doing Facebook and Instagram.

TripAdvisor is doing Facebook, Twitter and Instagram.



American Express is **** Facebook, Twitter and YouTube.


It looks like Facebook and Twitter and the 2 main channels for B2C. Some companies go all the way to 6 icons and that means maintaining 6 social media channels.


How far do you go with your social media icons?