I received today 2 different marketing emails with an error.

These are common mistakes that I see and that I believe we should do our best to prevent them from happening.

Email 1 looks like they are using a token value with a non-Marketo tool that didn’t work quite well. In Marketo you have to check that you add a default value and that there is no errors in the coding.


Email 2 is from a very big company that has a small html error in the unsubscribe link.  This is something that we rarely check when we review and approve our emails but it is worth spending some extra time.


Lesson learned: Watch out for html errors, they will not make you look good, they are a distraction


Email 1. Watch out for tokens mistakes!




Email 2. Check your html coding in your unsubscribe.