How to add leads to an Engagement Program (Nurture)

Blog Post created by b81ae4ecc4103111742f9d1faae780d3c817d739 Expert on Jun 11, 2017

I have been asked what is the best way to add leads to an Engagement Program.


So here we go on how I would do it step by step:


Step 1.  Create a folder in your program that says Campaigns.

Step 2. Create a smart campaign called "Add to Nurture".


Step 3. Build your smart list.  This is set up the rules of who qualifies for nurture.



Step 4. Add to Nurture by choosing Add to Engagement Program.


Your rules are ready to add people to your nurture, remember to activate your campaign and turn on your program.


You might need to set up  more than one campaign if you want to add existing and new leads.


Info in docs:

Add to Engagement Program - Marketo Docs - Product Docs