What is the meaning of Exhausted in an Engagement Program

Blog Post created by b81ae4ecc4103111742f9d1faae780d3c817d739 Expert on Jun 10, 2017

With a tone of worry, I have been asked what is the meaning of Exhausted as if something was going terribly wrong.


My theory is that if one person has a question, there is always more people who would benefit from an answer.


So what does this number next to the word Exhausted mean?


It means that 519 people have consumed all the content that you have on your nurture.

It is red and alarming since it is believed that your leads should be constantly nurtured so there is opportunities to add more content to your streams so you can continue with your nurturing journey.


It doesn't mean that this is all the people who have qualified for your nurture.

It is not a huge error in your nurture, it just indicates that you could potentially explore adding more content into your nurture.



So if you have 6 emails going out your Engagement Program, it means that 519 people have received all your emails.  You might want to add email 7 or 8.