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Women in Business

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Karina Guerra
Analysis should be a habit and it has to be followed by actions.   Document your findings and if possible discuss them with your team.   Your numbers share a story and if you listen to what they say there are lots of learnings that you can get from spending some time understanding your reports.   This is one example that I recently went… (Show more)
in Women in Business
Karina Guerra
A quick piece of information that I got confirmed by Marketo Support that I thought is worth sharing:   When you add leads to your 'Marketing Suspended' List, these leads will be not receive Marketo Emails but emails from Salesforce can be sent out.   Be mindful that suspending doesn't mean unsubscribing.       You can create your own rules… (Show more)
in Women in Business
Karina Guerra
With the boom of social media, social icons have become really important in our email communications. This trend has been changing slowly during the last few years since marketers have realised that social icons could also distract the completion of the most important call to action.   I have put together some examples of what companies are… (Show more)
in Women in Business
Karina Guerra
These are 2 resources that will make your life easier if you are new to Marketo.   1. Icon Glossary Icon Glossary - Marketo Docs - Product Docs   If you learn to read what the icons say, your life will be much easier.  There are certain icons that you need to master, like the Marketing Activities icons. These have actually helped me teaching… (Show more)
in Women in Business
Karina Guerra
These are the links to all the exam topics covered on the new MCE.  You can click on them and it will take you to the full list.  I have added a short description of the things that are covered on each section so you have an idea.   Program Fundamentals  - This section covers: Engagement Programs, Event Programs, Smart Campaigns, Flow Steps, A/B… (Show more)
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Ariel Sasso
Hi Everyone!   I am very excited to start this group and give visibility to women in this profession. I ask you all to invite anyone who might want to join, or contribute. This may be slow for a while, but my hope is that we can build a strong network of connections that can benefit the group and help bring awareness to the successful and… (Show more)
in Women in Business
Karina Guerra
In my post Useful info for the new Certification Exam - MCE I added a link to the Marketo Certification: MCE Exam Topics   Identify the use of operational and nonoperational emails for event invitations, confirmations, and reminders.                                                                     Given a scenario about a form, identify how… (Show more)
in Women in Business
Karina Guerra
In my post Useful info for the new Certification Exam - MCE I added a link to the Marketo Certification: MCE Exam Topics   Identify the Marketo features that enable understanding of lead quality.     Given a scenario where Marketing has an SLA with Sales, identify the appropriate flow step setup. Identify the Marketo features that enable Sales… (Show more)
in Women in Business
Karina Guerra
In my post Useful info for the new Certification Exam - MCE I added a link to the Marketo Certification: MCE Exam Topics   Program Fundamentals Given a scenario about creating an engagement program, identify the settings that need to be in place for the first cast to go out. Given a scenario about an engagement program with exhausted leads,… (Show more)
in Women in Business
Karina Guerra
In my post Useful info for the new Certification Exam - MCE I added a link to the Marketo Certification: MCE Exam Topics   These are exam topics for Analytics and Reporting: Identify the type of reporting that is impacted by the acquisition program.                                 Given a scenario of a business need for information about the… (Show more)
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