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Women in Business

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Karina Guerra
Before launching a nurture, you need to have the answers for combination of business and Marketo technical questions.  This is a list of questions that will help you to prepare, launch and monitor your nurture. If you take the time to find an answer to this questions with your team, the planning and launching of your nurture should be easier and… (Show more)
in Women in Business
Karina Guerra
I have been asked what is the best way to add leads to an Engagement Program.   So here we go on how I would do it step by step:   Step 1.  Create a folder in your program that says Campaigns. Step 2. Create a smart campaign called "Add to Nurture".   Step 3. Build your smart list.  This is set up the rules of who qualifies for nurture.  … (Show more)
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Michelle Miles
Eat, sleep and breathe Marketo? Apply today!   https://perkuto.bamboohr.com/jobs/view.php?id=24   Marketing Automation Senior Consultant Location: Remote or Montreal officeMeet a Marketing agency with a mission. Perkuto has assembled an uber-talented team of certified marketing automation consultants and process optimization experts who eat,… (Show more)
Ariel Sasso
Hi Everyone!   I am very excited to start this group and give visibility to women in this profession. I ask you all to invite anyone who might want to join, or contribute. This may be slow for a while, but my hope is that we can build a strong network of connections that can benefit the group and help bring awareness to the successful and… (Show more)
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Christina Zuniga
A good mentorship can help you grow in your role and in your career, but finding a mentor can be incredibly difficult. I'm curious about how others have found mentors that helped accelerate their careers. Was your mentor a part of the company you worked for? Was your mentorship a formal agreement? Have you mentored others and how did that come… (Show more)
in Women in Business
Karina Guerra
Presented at Summit, here is a summary of the things that you should know about the new certification exam - Marketo Certified Expert (MCE).   The exam topic list is included here: Marketo Certification: MCE Exam Topics Marketo Certification Preparation: Sample Questions by Marketo Certification Team Kristen Carmean has shared sample… (Show more)
in Women in Business
Jasmine Kyles
"Of Fortune 500 companies, only 21 are led by women. That’s only 4% representation; even the Senate has around 20% women. But the question is, why does this matter? Is the issue of gender parity in the workplace really an issue?"   What could happen if more women were in leadership positions? Leveling of the gender pay gap More diverse voices =… (Show more)
in Women in Business
Jasmine Kyles
Earlier this year, TIME unveiled Firsts, a multimedia project featuring candid interviews with 46 groundbreaking women. Each one features women who have broken the glass ceiling in their field - tech, Hollywood, politics, sports, science, etc. All of the photos were even shot on an iPhone by Brazilian photographer Luisa Dörr. (Read more about… (Show more)
in Women in Business
Aslihan Harvell
According to Gallup associates, 55% of Americans have no preference about the gender of their boss, and men (68%) are more likely than women (44%) to lack preference.   "Just as the percentage of employed Americans working for a female boss hasn't changed much in recent years, women remain scarce in upper management levels. In June, Fortune… (Show more)
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