Women in Business | Marketo Marketing Nation Community

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Allison Isett in Women in Business4 months ago (Show more)

What is the Email Invalid Field in Marketo and What Should You Do with it?

The Email Invalid field in Marketo is used to identify records when the lead is created and the email format is not correct, or when the email is a hard bounce that receives a 5## bounce code signaling that the email is no longer valid i.e. the email address does not exist. It’s important to know that the 500 bounce code reasons are generated by… (Show more)

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Allison Isett (to Amy Connor) 2 months ago (Show more Show less)

Hi Amy, To answer your question regarding the unsubscribe for Email Invalid = true, no we are not unsubscribing them, but we do recommend suppressing Email Invalid = True from email sends. You can drill down into the reasons more by creating a smart list with a filter for Email Bounces, set to "is any" with a date constraint of last 30…

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Bekah Walters

in Women in Business3 months ago (Show more)

What does your career trajectory look like?

Do you find that there is opportunity for growth within your company as a woman? Are you being promoted within or looking for opportunities to move out and up? Do you find it is more difficult in the "tech space" for women?

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