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Karina Guerra
These are 2 resources that will make your life easier if you are new to Marketo.   1. Icon Glossary Icon Glossary - Marketo Docs - Product Docs   If you learn to read what the icons say, your life will be much easier.  There are certain icons that you need to master, like the Marketing Activities icons. These have actually helped me teaching… (Show more)
in Women in Business
Karina Guerra
These are the links to all the exam topics covered on the new MCE.  You can click on them and it will take you to the full list.  I have added a short description of the things that are covered on each section so you have an idea.   Program Fundamentals  - This section covers: Engagement Programs, Event Programs, Smart Campaigns, Flow Steps, A/B… (Show more)
in Women in Business
Ariel Sasso
Hi Everyone!   I am very excited to start this group and give visibility to women in this profession. I ask you all to invite anyone who might want to join, or contribute. This may be slow for a while, but my hope is that we can build a strong network of connections that can benefit the group and help bring awareness to the successful and… (Show more)
in Women in Business
Karina Guerra
In my post Useful info for the new Certification Exam - MCE I added a link to the Marketo Certification: MCE Exam Topics   Identify the use of operational and nonoperational emails for event invitations, confirmations, and reminders.                                                                     Given a scenario about a form, identify how… (Show more)
in Women in Business
Karina Guerra
In my post Useful info for the new Certification Exam - MCE I added a link to the Marketo Certification: MCE Exam Topics   Identify the Marketo features that enable understanding of lead quality.     Given a scenario where Marketing has an SLA with Sales, identify the appropriate flow step setup. Identify the Marketo features that enable Sales… (Show more)
in Women in Business
Karina Guerra
In my post Useful info for the new Certification Exam - MCE I added a link to the Marketo Certification: MCE Exam Topics   Program Fundamentals Given a scenario about creating an engagement program, identify the settings that need to be in place for the first cast to go out. Given a scenario about an engagement program with exhausted leads,… (Show more)
in Women in Business
Karina Guerra
In my post Useful info for the new Certification Exam - MCE I added a link to the Marketo Certification: MCE Exam Topics   These are exam topics for Analytics and Reporting: Identify the type of reporting that is impacted by the acquisition program.                                 Given a scenario of a business need for information about the… (Show more)
in Women in Business
Karina Guerra
In my post Useful info for the new Certification Exam - MCE I added a link to the Marketo Certification: MCE Exam Topics   These are the topics for Targeting and Personalization. Given a scenario about an email with tokens, identify correct and incorrect use of tokens. Given a graphic showing a folder tree with a program, assets and folders… (Show more)
in Women in Business
Karina Guerra
I attended the Summit Conference 2017.  I learned a lot and really had a good time.   My main takeaways from the Conference are:   - We Marketers are helping to make this a better world - We need time to reflect on what we are doing so we can do it bigger and better - There is an entire purple world out there who feels our pains and glories…
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in Women in Business
Karina Guerra
Presented at Summit, here is a summary of the things that you should know about the new certification exam - Marketo Certified Expert (MCE).   The exam topic list is included here: Marketo Certification: MCE Exam Topics Marketo Certification Preparation: Sample Questions by Marketo Certification Team Kristen Carmean has shared sample… (Show more)
in Women in Business
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