Helen Abramova

MUG December 13 - Lead Nurturing and Customer Engagement Strategies

Blog Post created by Helen Abramova Champion on Dec 16, 2016

An amazing meeting and 2016 wrapping up for Washington DC Marketo User Group! We were presented sophisticated lead engagement systems, looked into Marketo nurturing streams, discussed tons of best practices, useful concepts and practical details. Do you know how to tokenize an entire list of emails? How to fix a blacklisting issue? Use a velocity script for email personalization? What traps and pitfalls are out there?.. Great thanks to our fantastic speakers Robin Izsak and @Chris Martin, and all attendees for active participation! Hope to see you all in 2017!