• Talk Marketo to Me: A Glossary for Marketo Terms

    Smart list? Engagement programs? Clones? As a new Marketo user it can feel like working in Marketo is not just about learning how to use a platform, but learning how to speak a different language. If you're trying to ...
    Adam Blinzler
    created by Adam Blinzler
  • Marketo Sky - New Features, Comparison and efficient use

    Marketo Sky – New Features, Comparisonand efficient use   I have started using Marketo Sky recently, and I must say that the new look and features makes it really efficient and easy to use once you get a ha...
    Adam Blinzler
    created by Adam Blinzler
  • Good Help is Hard to Find!

    On the heels of our Hiring Meeting, I felt that this article sums up much of what we talked about. The article talks about how there currently isn't formal training on how to use Automation and Email Marketing, which ...
    Adam Blinzler
    last modified by Adam Blinzler
  • How do you Handle the Truth

    I created this image as part of a discovery presentation to show how all of our core systems work together.     Obviously, we went with the best in class Marketing Automation Platform, Marketo. Marketo wa...
    Adam Blinzler
    last modified by Adam Blinzler
  • [Marketo] Job Openings - Tampa/St Pete

    Last weeks Job posting in the Tampa area looking for Marketo experience. Marketing MDF/Co-op Coordinator - GuidePoint Security Market Coordinator - Tallan Manager of Marketing Automation - ABILITY Network Jobs o...
    Adam Blinzler
    last modified by Adam Blinzler
  • Getting the Band Back Together

      Just like in 1980 and again in the less good Blues Brothers 2000, we are getting the band back together. Though the leaders of the band are different we hope many of you will return. Our first comeback meeting...
    Adam Blinzler
    last modified by Adam Blinzler
  • Re-Assign Salesforce Leads from a Queue to a Salesperson

    My colleague Tom Grubb recently wrote a blog entitled “A better way to hold Marketo leads back from Salesforce”. Over the years, many clients have asked us for advice on the best method of syncing leads be...
    Bob Gallagher
    last modified by Bob Gallagher
  • Diary of a Marketing Ops Director Week 5 -- DRAMA Ensues...

    So, can you say analytics. Well, this week, analytics are wreaking havoc on my team and my world. Why? Well, we may have uncovered leads that were untouched over the course of the the past 12 months. Not just a few, l...
  • Hard Bounces can be  Sales Best Friend

    What if there was an easy way to catch a potential gap on your high priority leads while creating a touch point opportunity for sales? There is an entire niche of leads that can be enriched but are often thrown away. ...
    Ariel Sasso
    created by Ariel Sasso
  • Marketo Movie Quote Quiz: Can you guess them all?

    Start your day with a little fun and try to  match these famous movie quotes to Marketo terms and see how many you can guess correctly!   Have a great meme  to add? Please share it to the post Answers o...
    Ariel Sasso
    created by Ariel Sasso
  • Munchkin Code Monitoring: Finding Leaks in your Marketo Tracking Code

    When is the last time you checked your  munchkin tracking code on your website?   If it’s been a while, you may have a gap in your tracking and not even know it. Generally, we see different department...
    Ariel Sasso
    created by Ariel Sasso
  • 6 Reasons you should Invest in your Marketo Team!

    A small investment can equal a big return when your marketing team has the foundational training needed to implement automated campaigns through Marketo. Invest in your software stack: Investing in a tool that can pe...
    Ariel Sasso
    created by Ariel Sasso
  • Diary of a Marketing Ops Director Week 4

    Whew, the weeks are flying by. This week I was wholly focused on getting my two new recruits hired and offers signed. How did I do this in 7 short days? Well, this is not for the faint of heart. First, I made fast fri...
  • Diary of a Marketing Ops Director - Week 1

    Okay folks, this is crude, rude and down and dirty. The real stories from behind the curtain of a Director of Marketing Operations of a global organization. It will feature the fumbles, the trials, the tribulations an...
  • Missed the ABM Product Launch Party?

    Hi TMUG,   If you missed the live webcast for the ABM Launch, it was fantastic! I am including the link of recording for your convenience, http://pages2.marketo.com/marketo-abm-resources.html   Also inclu...
  • Channel development documentation

    Hello TMUG-ers   Per one of our conversation topics at our user group meeting today, I wanted to share with you a spreadsheet that I've used when laying the foundation for attribution reporting. The first step ...
  • Revenue Cycle Analytics and Explorer Training

    Hi everyone,   I noticed that the Marketo University has added new courses on the ever complex RCE and RCA modules. I went through it and it is a good update to the old docs, most of which are no longer availabl...
  • Resources for Newbies

    Here's a bunch of goodies to get you started with Marketo.   I. Glossary of Digital Marketing Terms and Marketo Icons   Glossary of Digital Marketing Terms Resource for Newbies: Glossary of Icons   II...
  • In case you missed the webinar on the Marketo community...

    Want to learn more about the new Marketo community? The slides and recording of the July 23 webinar with Elizabeth Oseguera and Scott Wilder (How to get the most out of the new Marketing Nation Community) are availabl...