Christina Zuniga

Job Opportunity: Marketing Program Manager

Blog Post created by Christina Zuniga Expert on Jan 22, 2018

Apply Now: GitLab - Marketing Program Manager


THIS IS A REMOTE OPPORTUNITY.

Responsibilities

    • The marketing program manager will report to the Senior Director of Marketing and Sales Development.
    • Manage business-to-business marketing programs in Marketo for email campaigns, event promotion, event follow up, drip email nurture series, webinars, and content.
    • Work closely with content and design teams to create landing pages in Unbounce for webinar registration and gated content.
    • Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them.
    • Work closely with product marketing on mapping marketing database segmentation to personas.
    • Ensure all Marketo programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking.
    • Analyze email, webinar, and campaign performance with an eye towards continuous improvement, and sharing insights across the team.
    • Facilitate a marketing program retrospective following completion of each marketing program.
    • Create email and landing page split tests to improve the team's understanding of what subject lines, headers, images, copy, and calls-to-action are most effective.
    • Work with our marketing and sales teams to become an expert on the company's lead funnel - from web visitor to customer and everything in-between.
    • Participate in marketing technology evaluation.
    • Document all processes in the handbook and update as needed.

 

Requirements

    • Excellent spoken and written English.
    • Deep empathy for our audience of developers and IT leaders. Our community is changing the world, and you want to help accelerate their success through relevant, useful communications.
    • You are obsessed with making customers happy. You know that spam, unclear directions, and unnecessary clicks/forms/inputs can be incredibly annoying.
    • Power user of marketing automation software (Marketo preferred).
    • Power user of CRM software (Salesforce preferred).
    • Experience working in a B2B software marketing team.
    • Experience with Open Source software, and/or the developer tools space is preferred.
    • Proficiency in MS Excel or Google Sheets.
    • Be familiar with or ready to learn how to use GitLab and Git.
    • You share our values, and work in accordance with those values.

Outcomes