Christina Zuniga

Job Opportunity: Marketing Operations Specialist

Blog Post created by Christina Zuniga Expert on Nov 10, 2017

APPLY NOW: Find Your Dream Job at Procore

 

The Marketing Operations Specialist is responsible for the daily setup and execution of marketing campaigns that successfully promote Procore’s brand and product lines. We are looking for an individual with strong attention to detail, is well organized, and is able to manage multiple projects simultaneously. The primary role of the Marketing Operations Specialist will be to support our in-house, online marketing efforts across many channels.

Key Responsibilities

  • Grow and nurture leads through multiple marketing campaigns across numerous channels to the point where leads are ready to be closed by our sales team
  • Manage and build lists for campaigns, import records, and manage a database of over 1M records
  • Leverage the marketing and sales database for greater campaign efficiency and effectiveness
  • Troubleshoot and test campaigns, workflows, data issues and other key marketing ops functions
  • Provide campaign analytics to other parties within marketing and document campaign performance
  • Assist in implementing and optimizing the Martech stack as it continues to grow
Desired Skills and Experience

  • 1+ years of experience in developing successful email marketing campaigns for a B2B enterprise
  • Strong understanding of lifecycle and content marketing strategies
  • 1+ years of experience using a marketing automation software (Marketo, Hubspot, Pardot, Eloqua, etc.)
  • Prior experience with Salesforce or similar CRMs
  • Excellent written and verbal communication skills
  • Team player with a willingness to learn new skills and adaptability

Outcomes