Christina Zuniga

Job Opportunity: Marketing Manager

Blog Post created by Christina Zuniga Expert on Nov 7, 2017


Are you curious about consumer behavior and what market and customer analytics can tell you? Do you prioritize customer experience? Have an eye for design and creative strategy? Can you manage a spectrum of initiatives across multiple lines of business seamlessly and on schedule? Do you enjoy developing pricing and promotional strategies to drive business results? The ideal Marketing Manager at Montecito Bank & Trust is driven by all of this and more. This individual is a solution oriented business partner and a creative marketing leader, who is eager to showcase, protect and evolve the brand while also contributing to the Bank’s short and long-term profitability and growth initiatives through development of strategic marketing and communications plans focused on the acquisition and retention of clients.

Responsibilities will include:

• Develop and execute strategic marketing and communication plans in support of the business line goals: Personal, Small Business, Nonprofit, Commercial and Wealth Management
• Develop channel and content strategies to both achieve objectives and to entertain / educate the target audience(s)
• Drive development of cross-channel initiatives, including writing creative briefs, facilitating approvals & production
• Serve as lead copywriter for all external and internal communications (i.e. website, ads, sales materials, press releases and corporate communications)
• Initiate and analyze market research, including customer behavior, customer satisfaction, pricing & product
• Work with Business Analyst on marketing dashboard to improve the effectiveness and efficiency of marketing efforts, including campaign KPIs, demographic, product and market reporting
• Coach, mentor, partner and motivational leader across the department, to both direct and indirect reports


• Strategic marketer with ability to successfully manage tactical execution, across multi-channel programs
• Strong critical thinking skills, solution oriented, data savvy and decisive within approval authority
• Entrepreneurial, skilled in self-starting, iterative development and enthusiastic motivation of multi-disciplined teams
• Proficiency in using industry platforms for social media, marketing automation and surveys (preferred, not required)
• Working knowledge of customer and market research methodologies, both quantitative & qualitative
• Demonstrated ability to effectively build, lead and manage direct reports to successfully achieve objectives
• Excellent listening, verbal and written communication skills, including presentation, persuasion and negotiation
• Constructive & collaborative interpersonal skills across all stakeholders: associates, management, clients, prospects, vendors and regulators