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Apply Now: GitLab - Marketing Program Manager


THIS IS A REMOTE OPPORTUNITY.

Responsibilities

    • The marketing program manager will report to the Senior Director of Marketing and Sales Development.
    • Manage business-to-business marketing programs in Marketo for email campaigns, event promotion, event follow up, drip email nurture series, webinars, and content.
    • Work closely with content and design teams to create landing pages in Unbounce for webinar registration and gated content.
    • Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them.
    • Work closely with product marketing on mapping marketing database segmentation to personas.
    • Ensure all Marketo programs are linked to salesforce.com campaigns to ensure accurate campaign ROI tracking.
    • Analyze email, webinar, and campaign performance with an eye towards continuous improvement, and sharing insights across the team.
    • Facilitate a marketing program retrospective following completion of each marketing program.
    • Create email and landing page split tests to improve the team's understanding of what subject lines, headers, images, copy, and calls-to-action are most effective.
    • Work with our marketing and sales teams to become an expert on the company's lead funnel - from web visitor to customer and everything in-between.
    • Participate in marketing technology evaluation.
    • Document all processes in the handbook and update as needed.

 

Requirements

    • Excellent spoken and written English.
    • Deep empathy for our audience of developers and IT leaders. Our community is changing the world, and you want to help accelerate their success through relevant, useful communications.
    • You are obsessed with making customers happy. You know that spam, unclear directions, and unnecessary clicks/forms/inputs can be incredibly annoying.
    • Power user of marketing automation software (Marketo preferred).
    • Power user of CRM software (Salesforce preferred).
    • Experience working in a B2B software marketing team.
    • Experience with Open Source software, and/or the developer tools space is preferred.
    • Proficiency in MS Excel or Google Sheets.
    • Be familiar with or ready to learn how to use GitLab and Git.
    • You share our values, and work in accordance with those values.

APPLY NOW: https://www.logicmonitor.com/career/?gh_jid=856750

 

What You'll Do:

Ready to ride a rocketship?   LogicMonitor, the leading enterprise hybrid monitoring solution, seeks a seasoned demand generation expert to help fuel our growth as we blast into the enterprise space.

 

This key leadership role will develop and execute a variety of integrated marketing programs including always on campaigns, new new logo acquisition programs, installed base expansion programs and campaigns to grow our managed service provider business.

 

The successful candidate will have experience growing, nurturing and mentoring high performing managers and individual contributors, working cross functionally, pushing creative boundaries and building strong relationships.

 

Demonstrated success growing pipeline across segments and creating new revenue streams for a SaaS business is critical.

 

Responsibilities:

Own the orchestration of our drip nurture programs leveraging Marketo and Salesforce.

Manage our SEM and SEO efforts, constantly optimizing spend and analyzing results.

Drive the creation of high quality, externally facing integrated campaigns and go-to-market programs.

Work with sales to inspire, motivate and ultimately win flagship brands.

Track, measure and report against objectives.

Create assets and offers that nurture prospects and customers throughout the sales cycle.

Create, execute, measure and optimize quarterly demand generation plans.

 

Desired Skills and Experience:

12+ years of experience in enterprise software with a deep understanding of technology

12+ years of experience in demand generation through integrated campaigns

Must be high energy, passionate, innovative and creative

A dynamic, confident personality with the ability to successfully drive projects with minimal guidance

Proven creative thinker that can generate and execute on innovative "breakout" marketing ideas for integrated campaigns.

Proven track record in working successfully in a fast pace environment to effectively manage multiple projects.

BA required, MBA preferred

 

Bonus skills:

Expertise with Marketo, Salesforce, Powerpoint and/or Apple Keynote are huge

5+ years people management skills

APPLY NOW: Find Your Dream Job at Procore

 

The Marketing Operations Specialist is responsible for the daily setup and execution of marketing campaigns that successfully promote Procore’s brand and product lines. We are looking for an individual with strong attention to detail, is well organized, and is able to manage multiple projects simultaneously. The primary role of the Marketing Operations Specialist will be to support our in-house, online marketing efforts across many channels.

Key Responsibilities

  • Grow and nurture leads through multiple marketing campaigns across numerous channels to the point where leads are ready to be closed by our sales team
  • Manage and build lists for campaigns, import records, and manage a database of over 1M records
  • Leverage the marketing and sales database for greater campaign efficiency and effectiveness
  • Troubleshoot and test campaigns, workflows, data issues and other key marketing ops functions
  • Provide campaign analytics to other parties within marketing and document campaign performance
  • Assist in implementing and optimizing the Martech stack as it continues to grow
Desired Skills and Experience

  • 1+ years of experience in developing successful email marketing campaigns for a B2B enterprise
  • Strong understanding of lifecycle and content marketing strategies
  • 1+ years of experience using a marketing automation software (Marketo, Hubspot, Pardot, Eloqua, etc.)
  • Prior experience with Salesforce or similar CRMs
  • Excellent written and verbal communication skills
  • Team player with a willingness to learn new skills and adaptability

APPLY NOW: Career Search

 

Our employees tell us they love working for a global organization focused on collaboration, teamwork and customer outcomes. Since 1979, QAD has provided solutions and services for customers in the automotive, consumer products, food and beverage, high technology, industrial and life sciences industries so they can better align daily operations with their strategic goals. We offer an amazing culture and comprehensive suite of health and wellness benefits so that employees can focus on helping customers reach our vision for them: the Effective Enterprise.

 

As the Marketing Systems Developer, you will be primarily responsible for the technical aspects of the systems used to carry out integrated marketing programs to nurture leads and engage customers. You will also leverage marketing automation experience, technical development experience, and awareness of modern best practices, to identify and guide improvements to current best practices in the areas of campaign execution, user/customer experience, analytics, lead nurturing, system integration, and database management.

 

Major Areas of Responsibility

 

  • Provide technical design, development, and troubleshooting support primarily to Marketing Operations team. Ownership of technical aspects of our Marketing Automation platform, including landing page templates, email templates, system integrations / APIs, and UTM parameters.
  • Support, train, and advise our global marketers on established digital marketing and marketing automation best practices, software, and policies.  Work with global field marketing on development of marketing programs and campaigns.  Consult on marketing best practices for email deliverability, effectiveness, brand consistency, and customer/user experience.
  • Coordinate across teams to gather requirements, work with the team to determine best solution, and build final solution.  Technical support cross-team projects in the areas of Sales Enablement, Sales Operations, CRM, and Global Events as needed. Apply best practice approaches and continuous improvement to ensure scale, automation, and performance of all supported solutions.
  • Maintain awareness of modern marketing automation best practices in B2B.
  • Using Marketo marketing automation platform, setup and execute marketing programs designed to communicate with existing customers and nurture leads for new customers.

Required Knowledge and Experience

  • Bachelor's degree or equivalent experience in engineering-related field, e.g. software engineering, computer science, science, statistics
  • Object-oriented programing experience required.
  • 1-2 years of experience with Marketing Automation platforms (preferably Marketo) required.
  • HTML / CSS creation and coding experience with JavaScript desired.  iOS / Swift development an advantage.
  • Experience with inbound marketing tactics (PPC, SEO) and front-end web design/development an advantage.
  • This individual must be able to lead projects from strategy to execution and develop an excellent understanding of the underlying dynamics of a Marketo and SFDC integration.
  • Comfortable developing across integrated systems with a working knowledge of MVC, FTP, and APIs is desired. 
  • Database management, lead generation, and lead nurturing experience would be an advantage.
  • Excellent time management and project management skills, ability to prioritize and meet deadlines.
  • Ability to synthesize data, summarize issues, and think outside the box is essential.
  • Comfortable working with and effectively supporting a global matrixed field marketing organization.

APPLY TODAY: https://workforcenow.adp.com/jobs/apply/posting.html?client=montecitob&jobId=38710&lang=en_US&source=CC2

Are you curious about consumer behavior and what market and customer analytics can tell you? Do you prioritize customer experience? Have an eye for design and creative strategy? Can you manage a spectrum of initiatives across multiple lines of business seamlessly and on schedule? Do you enjoy developing pricing and promotional strategies to drive business results? The ideal Marketing Manager at Montecito Bank & Trust is driven by all of this and more. This individual is a solution oriented business partner and a creative marketing leader, who is eager to showcase, protect and evolve the brand while also contributing to the Bank’s short and long-term profitability and growth initiatives through development of strategic marketing and communications plans focused on the acquisition and retention of clients.

Responsibilities will include:

• Develop and execute strategic marketing and communication plans in support of the business line goals: Personal, Small Business, Nonprofit, Commercial and Wealth Management
• Develop channel and content strategies to both achieve objectives and to entertain / educate the target audience(s)
• Drive development of cross-channel initiatives, including writing creative briefs, facilitating approvals & production
• Serve as lead copywriter for all external and internal communications (i.e. website, ads, sales materials, press releases and corporate communications)
• Initiate and analyze market research, including customer behavior, customer satisfaction, pricing & product
• Work with Business Analyst on marketing dashboard to improve the effectiveness and efficiency of marketing efforts, including campaign KPIs, demographic, product and market reporting
• Coach, mentor, partner and motivational leader across the department, to both direct and indirect reports

Skills:

• Strategic marketer with ability to successfully manage tactical execution, across multi-channel programs
• Strong critical thinking skills, solution oriented, data savvy and decisive within approval authority
• Entrepreneurial, skilled in self-starting, iterative development and enthusiastic motivation of multi-disciplined teams
• Proficiency in using industry platforms for social media, marketing automation and surveys (preferred, not required)
• Working knowledge of customer and market research methodologies, both quantitative & qualitative
• Demonstrated ability to effectively build, lead and manage direct reports to successfully achieve objectives
• Excellent listening, verbal and written communication skills, including presentation, persuasion and negotiation
• Constructive & collaborative interpersonal skills across all stakeholders: associates, management, clients, prospects, vendors and regulators