Hi guys, wanted to ask the group about how they best set up their attribution. We've used UTM parameters but then lose the data if a lead/contact navigates away from the landing page. I've read that you can add some Java to your landing pages that "converts" or "copies" those parameters into the cookie for tracking even if they don't convert on… Show more

Thanks Tara D'Acci! Was there a link in there somewhere? I think I'm keen to know the top-level options when choosing how to capture first touch and what the Pros/Cons are. That is, are there any drawbacks to the UTM Parameters model? Is there a straight "cookie data capture" model? And how do you choose? Would love to hear from the group (MUG…