Sanford Whiteman

Fun with the “Webhook is Called” trigger

Blog Post created by Sanford Whiteman on Aug 29, 2016

Most users think webhooks can only perform inbound updates (that is, updates to the Marketo database) if they include field values in the response.

 

If we chose a webhook explicitly to update custom fields — like pulling in lead data from an ABM enrichment service — we don't worry about that would-be limitation. If we want to update our SFDC-synced field Annual_Revenue__c, the webhook sends back...

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