Sanford Whiteman

UTM check-up bookmarklet for Marketo emails

Blog Post created by Sanford Whiteman on Aug 22, 2016

You must UTM-tag email links in order to get maximum attribution on the web side.  But Marketo offers no built-in way to verify the presence of utm_medium / utm_campaign / etc., so that workflow step is very hard to enforce.


So I wrote a little script you can save as a bookmarklet. The script checks all the links in an email preview to ensure they have at least one utm_ query param.

Read the full post on TEKNKL :: Blog →