Skip navigation
All Places > New York User Group > Blog > 2016 > June
2016

As originally posted on Cision.com here and MultiVu.com here.

 

 

Cision Finalizes PR Newswire Acquisition

Cision’s award winning PR software expands with PR Newswire’s largest global distribution network

PR Newswire – CHICAGO, June 17, 2016
Today, Cision finalized the acquisition of PR Newswire. The deal is approved in all markets worldwide except Dubai and China, where it is pending regulatory review. By combining capabilities, Cision and PR Newswire will provide clients with the industry’s best content distribution, influencer outreach, media monitoring and analytics offerings. This also expands Cision’s international reach, providing access to 170 countries and 40 languages.

In conversations with clients, Cision repeatedly heard the need for an integrated solution that allows them to manage campaigns and distribute multimedia messages through a variety of channels. With Cision’s acquisition of PR Newswire, consumers now have access to global technology and service, deeper relationships with media and influencers, and the largest content distribution network available.

For Cision clients, the acquisition provides access to the industry’s largest and most trusted distribution network of media outlets, websites and social media channels as well as access to new offerings including multimedia content distribution, IR tools, ProfNet and MultiVu creative services. For PR Newswire customers, the acquisition provides access to award-winning PR software, the industry’s most comprehensive influencer database and a full suite of monitoring and analytics services.

“Cision has always been a leader in influencer identification, media monitoring, social engagement and analytics,” said Cision CEO Peter Granat. “The acquisition of PR Newswire, the market leader in press release distribution, is a huge step in providing our customers a complete integrated solution for all their PR, IR and social media needs. To combine two PR powerhouses means we can provide the most robust tools and services for PR and communication professionals to tell their stories in virtually any medium around the world.”

PR Newswire’s CEO Bob Gray will be transitioning out of the business and Peter Granat will be the CEO of the combined organization.

The combined product roadmap and timeline will be finalized in the coming months. While the product roadmap is being developed, Cision and PR Newswire will continue to invest in and support all existing services.

Learn more about the announcement and read the FAQs here.

About Cision:
Cision is a leading global media intelligence company, serving the complete workflow of today’s communication professionals. Offering the industry’s most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, Asia, Latin America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.

Originally posted on PR Newswire’s Beyond PR blog: http://www.prnewswire.com/blog/how-to-be-a-marketing-champion-lessons-from-mktgnation-summit-18065.html.

#MKTGnation Summit 2016

What does it take to be a champion?

After having a chance to reflect on this year’s #MKTGnation Summit, I can confidently say that being a marketing champion isn’t just about being the best (though that does help), it’s about striving to be better.

This means keeping on top of industry advancements and understanding how to use today’s and tomorrow’s marketing tools to ask better questions, articulate needs and expectations more effectively, and efficiently leverage the skills of your marketing team.

For my second Marketo Summit, I was joined by PR Newswire’s Asmita Singh, Vice President, Digital Experience & Marketing Optimization; Tanuj Gupta, Marketing Optimization Analytics; Scott Abbate, Program Manager, Channel Marketing; and Ken Wincko, our Senior Vice President of Marketing who also delivered one of the #MKTGnation keynotes.

Here are a few of the lessons my colleagues and I took home from Marketo’s University Day, the Champion sessions and networking with other passionate marketers.

Analytics > Data.

During his session, Jason Kodish, Global Chief Data Scientist for Digitas LBi, asserted the importance of data, analytics, and geeks.

Businesses have long made decisions based on data. Not so much on analytics. The difference is data tells you that you sold five units, whereas analytics help you drive better-informed sales efforts by understanding the whats, whys, and hows of the five units you sold.

As analytics geeks, it was refreshing to witness this powerful sentiment associated with the craft of data science.

SE-CO-3.8.1_Data-Driven-Marketing-Guide

Don’t get bogged down in the day to day.

One of the best pieces of advice I heard was to block off two days per week to focus solely on project workload.

In marketing operations, it’s easy to get caught in the routine of troubleshooting requests and issues. To grow as marketers (and contribute more to the bottom line), we need to learn how to give ourselves the time to dig into longer term projects versus continuously fixing bugs.

Marketing is no longer just about inbound.

“Trust is the new currency,” said Ken during his keynote on the future of customer experience.

One of his top tips for fostering strong and loyal customer relationships: Integrate and iterate every marketing effort into the complete loop of the buyer’s journey — from exploration, engagement and acquisition to adoption, devotion and advocacy.

This can be achieved through targeted segmentation, multichannel programs, account based marketing (ABM), paid media and customer advocacy, all executed in tandem.

A winning marketing team is built on diverse perspectives.

Because marketing touches all aspects of the customer experience, leaders need not be afraid to broaden the scope of their recruitment efforts.

The next time you look for a new marketing team member, Marketo CMO Sanjay Dholakia predicts the best person for the job may not be the person you expect.

PR Newswire’s marketing team is a prime example of how “accidental marketers” can come together to form a great team.

My career began as a web developer, but led to project management, then marketing automation and demand generation. Other team members started in roles varying from chemical engineering to customer service. We even have a former sommelier!

Collaboration between people with varied viewpoints and expertise leads to innovation. The one thing everyone should have in common is a passion for success.

Hands down, this was the best Summit I’ve experienced. The camaraderie among our Marketo brethren is astounding. And after learning so much from this year’s #MKTGnation Champions, it was an honor to find out PR Newswire was named a Revvie champion as Marketing Team of the Year, Enterprise.

I’m grateful for the friendships I’ve made within the Marketo community and look forward to the experiences that future summits hold.

Get more tips for transforming your team into marketing champions. Download Meeting Demand: A Guide to Becoming a Data-Driven CMO right now.

 

By Geoff Krajeski

Author Geoff Krajeski is a marketing automation specialist on PR Newswire’s marketing operations team. Follow him on Twitter @GeoffKrajeski for tweets about marketing, demand generation, process improvement, and Star Wars jedi mastery.