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NEW YORK and CHICAGO, Dec. 15, 2015 /PRNewswire/ -- PR Newswire announces that Cision, the global media intelligence company, has agreed to acquire PR Newswire from UBM plc in a transaction to create a global leader of communications software and services. The transaction, which requires UBM plc shareholder and regulatory approvals, is expected to close late in the first quarter of 2016. While regulatory and shareholder approvals are sought it will be business as usual for both firms.

Serving over 100,000 customers globally, Cision provides award-winning media intelligence software and solutions ranging from influencer databases and content distribution to social media analytics and insights. Upon completion of the transaction, Cision and PR Newswire would integrate to deliver best-in-class solutions providing clients with leading technology and service, deep relationships with media and influencers and the world's largest multi-channel distribution network.


"Over 60 years, PR Newswire has established itself as the leading global multichannel distribution platform enabling PR, IR and marketing professionals to reach target audiences and measure the impact of their messages," said Robert Gray, CEO. "I'm excited about the combination with Cision, which would provide customers an unparalleled breadth of solutions enabling communicators to be efficient, data-driven and accountable. We expect significant benefits for all of our stakeholders through the transaction."

Peter Granat, CEO of Cision, said, "The addition of PR Newswire to Cision's growing portfolio represents a key milestone in our mission to create the most comprehensive platform for managing the communications lifecycle effectively. PR Newswire's outstanding reputation and global reach add another valuable dimension to the quality suite of products our clients have come to expect from Cision."

About PR Newswire:
Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire serves over 30,000 clients from offices around the world. For more information visit and follow @PRNewswire on Twitter.

About Cision:
Cision is a leading global media intelligence company, serving the complete workflow of today's PR and communication professionals. Offering the industry's most comprehensive PR and social media software, rich analytics and a Global Insights team, Cision enables communicators to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, or follow @Cision on Twitter.

PR Newswire Contact:
Victoria Harres



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SOURCE PR Newswire

MCE.jpgI was with a good company before my current role. A global, billion+ dollar earning manufacturing company. The main obstacle? Being a company that grows through acquisitions, and with many of the big "bread winners" originating over 100 years ago there was a constant uphill battle to initiate innovative and progressive changes.  Marketing automation was one of these battles that I helped to lead the charge to try and prove its worth.



As a two-time Summit Award winner, the top achievement for a North American employee, I was sure that we could make things work.  However, going back to the fact that not all the teams were as progressive, fresh, or new, it was difficult to find the proper cases to promote as our kickoff efforts in marketing automation.  Over time we built our persona template, boy there are a lot out there! We learned how to map the content to the right part of the buying life-cycle (stages), and to identify gaps.


The one thing that was severely lacking was the ability to generate rich content. This may be because it was a manufacturer. It also may have been caused by the fact that the tenure of most employees predated the acquisition of their original brand. Furthermore, it may be influenced by a lack of strong content generation centers and reliance on agencies that didn't always do the best job. All that aside, I had reached a ceiling, and other priorities won over the need I felt should take center stage, the demand generation process.


At the same time, my manager at this manufacturing company changed over the course of me working to launch the web store. She had previous experience with Marketo and the demand generation process of her prior company. We quickly looked for ways to invigorate and inspire change in behavior and connections throughout our sales and telemarketing (more like inside sales than dialing for dollars) organizations.


She urged me and a few colleagues to attend the Marketo Summit in April of 2015, where I took my first Marketo Certified Expert exam. Unfortunately, I didn't pass the exam at that time, but gained a wealth of knowledge and connections that inspired me further to push on with the effort surrounding marketing automation. My manager told me to keep trying and take it again as she knew it would only open up a realm of potential opportunities for me.


By the end of June I had completed my retake and successfully passed!  This was just as I was coming to the point of having launched a second phase of the web store, for which I won one the second of my two Summit Awards, and had gotten some basic up-sell/cross-sell campaigns started to really get the automation engine going.


Within less than a month of passing the MCE, I was contacted by the hiring manager at my new role. At the time I was interested in the opportunity and role of Marketing Automation Specialist, but not the commute of nearly 3 hours one-way to the office in Jersey City! I thanked her and politely declined at that time.


About a month and a half later, I was contacted by a recruiter about a role that sounded strikingly similar to the one I had declined previously. Again I said that I was not ready to relocate and that I was going to politely decline again. A day later the recruiter reached back out with a tantalizing offer that this role could be 100% remote. That piqued my attention!


Some back and forth in the contract negotiations aside, I accepted a wonderful offer! I have joined Revvie nominated team at PRNewswire as their Marketing Automation Specialist, proving that the Marketo Certified Expert exam truly does pay off!

We're looking for a highly skilled Marketing Automation and Operations Manager in our New York City office. At OnDeck, we generate business from several marketing channels, run a huge range of campaigns, and leverage Marketo to run automation that supports the entire acquisition and customer lifecycle. We need someone who can identify opportunities in regards to process improvement, scalability and enablement for our email marketing efforts. This is a hands-on, highly influential role that will work closely with marketing and the entire organization to drive sustainable scalability. 


As a Marketing Automation and Operations Manager you will:

  • Oversee our marketing email and automation tool, Marketo, including how other users, systems, platforms and business units leverage it to drive business
  • Drive continuous improvement around Marketo when it comes to efforts around sales enablement, automation and personalization capabilities, new features and additional integrations
  • Beyond email, serve as a central hub within marketing to bring programs, multivariate tests, and campaigns to life by leveraging our data, systems, and various outside vendors
  • Maintain a marketing enablement roadmap plan that tracks all project dependencies and requirements to allow for proper prioritization and resource allocation planning
  • Work with the Marketing Operations team to coordinate and execute the build out of automation streams, striving for efficient SLAs and high standards around tracking and accuracy


What we offer you:

  • Have a meaningful impact on the company's future, and share in the rewards accordingly
  • Work in a fun, fast-paced start up environment with some really cool and brilliant people
  • Be on a motivated team that gets a lot done
  • An open minded, collaborative culture of enthusiastic technologists
  • Medical/dental/vision insurance, 401k matching program, flex spending plan and life insurance
  • Smart colleagues who you can learn from
  • Paid/flexible vacations and holidays
  • If you’re sick just stay home and feel better
  • Summer & Holiday events with the entire office
  • Happy hour every Wednesday
  • Fully stocked kitchen with snacks and drinks


Interested?  Apply here or reach me at