Pieter Van Dijken

Robust SetUp between Marketo and SFDC

Blog Post created by Pieter Van Dijken on Jun 9, 2016

In our case we use the SFDC database as the leading database. When a known customer fills in a Form in Marketo it can be happen that something will be overwritten in SFDC. Par example: In SFDC First name Jan will be overwritten with Jane by filling in a Form on a Landing Page! This can make your SFDC database corrupt. Even when in SFDC more then one Contacts by a Company have the same  such called "info@" email address can create a lot of errors.

 

Solution can be to setup some Shadow Fields in Marketo witch can be used in Forms:

 

 

And then follow/setup the following flow in Marketo:

 

We are now working on this. As soon as implemented I will show the results.

 

Kind regards,

 

Pieter van Dijken

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