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Manufacturing Virtual User Group

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Katie Pope
Tell us a little bit about yourself in order to get to know everyone a bit better. Who are you? What do you do? Where do you live?
Katie Pope
SAN MATEO, Calif., Nov. 9, 2016 -- Marketo, Inc., the leading provider of marketing software and solutions, is reaching new customers in the manufacturing industry, helping them to transform their approach to marketing and more closely align with the sales revenue cycle. In the first three quarters of 2016, 150 manufacturing customers from around… (Show more)
Katie Pope
Customer centricity is quickly becoming the most critical factor in establishing market differentiation and building long term customer loyalty for manufacturers. But many manufacturers struggle to know where to begin and how to closely align with their prospects and customers. Listen to this webinar and panel discussion on the changing face of…
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Katie Pope
As manufacturers struggle to grow topline revenue, savvy manufacturers are turning to marketing as the new driver for growth. Customers and prospects turn to the web for their information, now making marketing front and center in engaging, providing your distinct value and ultimately leading the conversation to sales. Hear our expert panel…
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Katie Pope
SAN MATEO, Calif., July 12, 2017 -- Lennox International Ltd., a leading manufacturing company, is leveraging the Marketo® Engagement Platform to build lasting relationships with customers and employees. From coupon-driven loyalty programs to field training, Lennox is able to listen to, learn from, and engage with individuals and measure the…
Katie Pope
"Marketo is helping us tackle the challenges of being a new company by really allowing us to personalize and segment based on behavior."
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