Manufacturing Virtual User Group

On Dec 4th, 2018 Taylor Enfinger and I co-hosted a panel discussion of Marketo leaders looking back on three enterprise-level instances  we were joined by three Marketo leaders in the manufacturing space: Jennifer Morris, Ryan Worden, and Carissa Russell.   Topics discussed ranged from best practices to marketing org structures... we also talkedPreviewHide preview

Hi Srinivasan Mohan,   Greg's right about the email's HTML code is compiled at the time that the send is made. So using dynamic content or a token wouldn't work for what you're describing.   You might be able to do this programmatically the way that Sanford has mentioned, but I'd be wary about how that email will render between the differentPreviewHide preview

Hi Leticia DoPrado,   I can appreciate the frustration here... I've heard this from more than one group as they were coming on board with Marketo. It's definitely a different paradigm than the other MAPs and there are advantages and disadvantages to it. I like John Stalnaker and Adam Pereyra's responses here in particular. There are a fewPreviewHide preview

Amber Hobson, I really really liked this article. Thank you for sharing your journey with us! I've run a few training sessions now where many people didn't realize Marketo's dynamic content and all of the different types of creative elements that it can be applied to such as graphics and CTAs, not just copy.   On the geographical segmentation, IPreviewHide preview