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Katie Pope
Tell us a little bit about yourself in order to get to know everyone a bit better. Who are you? What do you do? Where do you live?
Katie Pope
"Marketo's a leader in engagement through the channel, through the platform, through the delivery mechanism that it gives a modern-day marketer"
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Katie Pope
The Financial Services Sector has seen transformational changes and undergone a period of massive overhaul following the financial crisis that rattled this market six years ago. The turmoil created a major setback as financial institutions had to make some significant changes in order to re-establish trust and re-evaluate long-term profitability,…
Katie Pope
Increasing competition and fading differentiation in offerings, coupled with growing client expectations, is forcing financial services firms to think differently about their overall client engagement strategy. Financial firms need a new approach to meet growing client expectations and engage clients over the long-term by building relationships at…