Aslihan "Ashley" Ayan Harvell

Is your Acquisition Program field is empty?

Blog Post created by Aslihan "Ashley" Ayan Harvell on Sep 15, 2015

When the lead enters to Marketo thru your CRM, Marketo does not automatically captures the Acquisition Program. To provide attribution to your CRM for creating the lead, you can create a program that will the Acquisition Program as "CRM Generated Lead". This will enable first touch (FT) analytics for leads generated by the CRM.

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