• Sample MCE Questions on Targeting and Personalisation

    01. Which three steps should a marketer use to make an unsubscribe page appear in the reader's local language? (Choose all that apply) A. Update the individual languages and set your default B. Create a smart list fo...
    Monika Nimmagadda
    last modified by Monika Nimmagadda
  • Brief Summary : CCPA Compliance Requirements

    CCPA vs GDPR. It’s different but similar.   There are certain principles on which GDPR is based, and those overlap with the intentions of CCPA as well. Still, both are different. You may be in compliance wi...
    Balkar Singh
    last modified by Balkar Singh
  • Sample MCE questions on Reporting

      1) If a marketer wants to understand the growth of their database, which report should he/she review? A) Leads by status B) Leads by Campaign C)Leads by performance D) Leads by revenue stage   2) You sh...
    Monika Nimmagadda
    last modified by Monika Nimmagadda
  • Engagement program, its potential and key things to remember...

    What is Lead nurturing?   I have just copied this definition from Marketo page where they have explained it in very simple words.   Lead nurturing is the process of developing relationships with buyers at ev...
  • Image editing is now available in the design studio..

    Finally, the wait is over for this feature and image editing is now available in your design studio for Marketo SKY users. How this feature will help you?   1. You will be able to enhance the image 2. You chang...
  • Sample MCE Scenario based Questions

    1) When editing a channel, you see the same number associated with two Program statuses. Which does this imply? Select one or more of the following: A) A change program status flowstep will allow the Lead to move b...
    Monika Nimmagadda
    last modified by Monika Nimmagadda
  • Marketo videos: Small things that matters Contd.

    In Continuation of my previous post of creating YouTube videos, Marketo videos to share small things that matters  here is the another update, I have added 3 more videos in the channel and this time I have ...
    Abhishek Chandra
    created by Abhishek Chandra
  • Do you know how to use segmentation for anonymous leads?

    What Is Segmentation? Segmentation categorizes your audience into different subgroups based on a defined criterion that you establish in a Smart List. Once you create those subgroups, those are called segments. The b...
  • MCE/MCA practice questions

    Hello Nation    my team is preparing to take the MCA soon and I have prepared a set of questions to help them get used to the examination.   I wanted to share the test with everyone in case you want t...
    Veronica Lazarovici
    last modified by Veronica Lazarovici
  • Sample MCE questions on Implementation (1/3)

    1) Once created, custom fields can be... (Choose all that apply) A) Deleted B) Hidden C) Duplicated D) Blocked E) Renamed   2) Out-of-the-box fields in Marketo can be... (Choose all that apply) A) Deleted B) Hid...
    Monika Nimmagadda
    last modified by Monika Nimmagadda
  • What are blocked leads in email program?

    For many it's very basic and at the same time it might be new to you. When we send any email from Marketo using Marketo email program, in the audience section you will see two tabs "People and Blocked." People, ...
  • Do you know what all type of tokens you can create in Marketo?

    When we say what all type of tokens you can create in Marketo?, It means that these tokens are not predefined. In Marketo's language, you can call my tokens.   If you are studying for the Marketo certificat...
    Sant Singh Rathaur
    last modified by Sant Singh Rathaur
  • Would you like to personalize your non-Marketo hosted thank you page?

    What do you do when your stakeholder demands a solution and particularly when it is not possible to do so directly?  I'm sure you want to come up with the answer. So here's one of my answers that could benefit ...
    Sant Singh Rathaur
    last modified by Sant Singh Rathaur
  • Do you understand the difference between different Marketo form parameters?

    What is the benefit of having various parameters with the Marketo form when you can simply capture the data with visible fields? Are you using hidden fields in your Marketo form? If yes then which one you are using? D...
    Sant Singh Rathaur
    last modified by Sant Singh Rathaur
  • Do you know that you can use segmentation for Anonymous lead as well?

    Yes you heard it right! You can use segmentation for Anonymous lead as well as known leads. I hope you must be interested to know how if you haven't done it yet.   I will start with what is segmentation and...
  • Bid adieu to 2019 in a style!

    Like every other year, 2019 has also came to an end and taught us so many new things. Marketer is a person who wake-ups every morning with a new strategy in mind. When they go to the office, they try to implement that...
    Sant Singh Rathaur
    last modified by Sant Singh Rathaur
  • Do you monitor your landing page performance during lead-generation campaigns?

    For any firm, during lead generation campaigns, a landing page is a powerful asset. Several companies invest a lot of time, money and effort to create the best landing pages but they forgot to measure the performance....
  • How to re-store a deleted form?

    The truth is, you can not really restore the form but if you do not know the fields used on the form, there is a way to find that out and re-create the form.   If you know the web-page, this form was embedded on...
    Amit Jain
    last modified by Amit Jain
  • Sample MCE questions on Programs

    1) What's the right channel for a program tracking submissions on your contact-us company page? A) Webform B) Website C) Nurture D) Operational   2) What program type would you need to apply to a Marketo program...
    Monika Nimmagadda
    last modified by Monika Nimmagadda
  • MCE Practice Test - II

    I have listed few more questions that can help in your MCE.   1. Identify the benefits of using Lead Scoring. (Select all that apply)     a. Identify qualified leads     b. Determine the sa...
    Vinay Kumar
    last modified by Vinay Kumar