Track Marketo Form Submission in Google Analytics
When creating your Marketo form you can elect to have a “Thank You Page” or create a more sophisticated workflow. By default, the user is just presented with a notice in an overlay. The technique presented here leverage the Marketo Forms 2.0 API in order to have a generic and consistent method of tracking successful forms submissions. Following those simple steps will allow you to track a virtual page view or an event in Google Analytics.
Google Tag Manager (GTM) is the preferred method of deploying and managing Google Analytics (GA) tags and demonstrated throughout this document.
1. Create your Marketo Form
Under the Marketo Design Studio, proceed as usual to create yours.
2. Integrate the Marketo Form to your Website
Embed the form as indicated under the Embed Code.