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Shubham Rajeev
Hi Guys,   Sometimes we want to know exact date when the member is associated with a program using the smart list or available reports in Marketo.   We have a default field in Marketo "Member date" at program level that will capture member first association date, it will not get overridden even if the lead does multiple activities in same program.… (Show more)
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Sant Singh Rathaur
Click to view contentArchiving, It's a process of storing old assets into a particular folder which is no longer needs to be used regularly but you want to keep them for future reference and historical backup. Even in Marketo "archive" word is being used with a similar purpose.     Now the question is why we should archive our old assets when they can be kept? My… (Show more)
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Shubham Rajeev
Hi Guys,   While we move any program with assets from live folder to archive folder, one should try to keep in mind a few points that I have mentioned below. We generally archive assets that we don't require anymore however archiving them in Marketo only mark them as archived and won't be displayed in reports (unless you apply show archived… (Show more)
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Amit Jain
  *** Originally posted on "The Marketing Automation Blog" at Multi-Session webinars in Marketo.. you might be doing it wrong? – The Marketing Automation Blog    At times you have to setup webinars with multiple sessions, sometimes to cover multiple time zones, sometimes to give user flexibility to join the webinar on different dates and times.… (Show more)
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Monika Nimmagadda
                  1) Hidden fields: As you already know that you can hide the field in Marketo if you do not want a field to be used/visible. Hiding the field will improve the UI i.e fewer fields to scroll in smart lists and forms etc. If a hidden field is mapped with a CRM, the data will still be in sync between the systems You have to block the…
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Monika Nimmagadda
01. Which three steps should a marketer use to make an unsubscribe page appear in the reader's local language? (Choose all that apply) A. Update the individual languages and set your default B. Create a smart list for each preferred language C. Create a segmentation with a segment for each preferred language D. Create the content block on the… (Show more)
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Balkar Singh
Click to view contentCCPA vs GDPR. It’s different but similar.   There are certain principles on which GDPR is based, and those overlap with the intentions of CCPA as well. Still, both are different. You may be in compliance with GDPR, and still require steps to take for being CCPA compliant. Personal information has different definitions in CCPA, versus GDPR. The… (Show more)
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Monika Nimmagadda
  1) If a marketer wants to understand the growth of their database, which report should he/she review? A) Leads by status B) Leads by Campaign C)Leads by performance D) Leads by revenue stage   2) You should use the Leads by Source Report to do which of the following? A) View Acquisition programs B)View form fillouts C) Compare lead generating… (Show more)
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Sant Singh Rathaur
Click to view contentWhat is Lead nurturing?   I have just copied this definition from Marketo page where they have explained it in very simple words.   Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer’s journey. It focuses on marketing and communication efforts on listening to… (Show more)
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Sant Singh Rathaur
Click to view contentFinally, the wait is over for this feature and image editing is now available in your design studio for Marketo SKY users. How this feature will help you?   1. You will be able to enhance the image 2. You change the orientation 3. You will be able to crop 4. You will be able to resize 5. You will be able to add text above you image 6. You will… (Show more)
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