Abhishek Chandra

Marketing Automation - Tools to set-up complete ecosystem

Blog Post created by Abhishek Chandra on Nov 30, 2018

As a marketer, we come across different technologies on daily basis, we also know that technology is ever evolving field and something new is getting developed as you read this article. There are various tools developed for various activities in different areas, be it social media, content, events, automation or anything you name, there are applications/tools available for it. And, as a marketer, it is expected from us that we, not only, understand the new technology or developed tool, but also know how to use them, how to integrate them with our existing tools, what benefits will this tool provide and how will we be able to engage our audience by using it. This has always been a challenge for us to learn or understand at such a rapid pace, to understand the holistic view of all the different tools in different areas and their usage. And you can understand the level of difficulty when I say that there hundreds of tools available for each activity.


To make it easier for people to understand different tools and their usage and integration with existing tools, I am starting a series of blogs. To start with, I am taking Marketo as Marketing automation tool and will provide the overview of the other tools used in different areas of marketing be it social, analytics, planning or events and their integration with Marketo. The initial focus will be on the following tools:





Marketing automation

Marketo – I will start with Marketo because it is one of the best tool and also have strong presence in B2B organizations. Its product strategy, cross-functional vision and robust features makes it leader in automation space and also recent magic quadrant for lead management, from Gartner, included it as the leader in complete vision.


Socedo – To grow and engage audience on social media

Sprinklr – Make you manage each customer’s social experience across every area

Oktopost – Helps B2B marketers to publish content and engage with audiences and also establish ROI for social media


On24 - most powerful webcasting platform to create and deliver customize and engaging webcasts

INXPO – Webcasting and online event platform

Certain – Enterprise event management platform to efficiently plan, promote and execute events


Scribble – Integrate interactive content cost effectively and improve targeting and personalization

Kapost – Gives visibility from content creation to the impact created by it

Cloudwords – Deliver personalized and engaging experience in many languages

Planning and Instrumentation

Allocadia – Planning, budgeting and performance software to manage marketing investments

Mintent – Helps to define strategy and plan content production

Data & Analytics

Rampmetircs – Effective analytics and conversion tracking

Google analytics – analytics you can think of


This is not the exhaustive list, I will keep on adding tools and their information in the series of blogs. Next few blogs in the series will focus on the tools mentioned above, focusing on:


  • How they work?
  • What are the benefits? For B2B and B2C scenarios.
  • How marketers can leverage them?
  • Most important, how can we integrate them with Marketo


If you would like to add any tool which you feel is really good and people should know about it kindly let me know and I will try to include them in my blogs and share the information about them.