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Boston User Group

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Recent Activity

Abhishek Chandra
There is a saying, "An expert is the one who knows more and more about less and less", taking inspiration from the quote and based on the experience I have with my team, there are many people out there who struggle with small things in Marketo, for example - to start with is the Campaign qualification rule, I have seen Marketo beginners getting… (Show more)
Shayna Wilczynski
For this year's BMUG holiday event, we're putting away the powerpoints to spend the night networking with fellow Marketo peers AND giving back.   There is an activity planned to get everyone interacting. We're partnering with Together We Rise to build bags for children entering foster homes---a pretty awesome cause.   All food, drink and foster…
in Boston User Group
Shayna Wilczynski
For this year's BMUG holiday event, we're putting away the powerpoints to spend the night networking with fellow Marketo peers AND giving back.   There is an activity planned to get everyone interacting. We're partnering with Together We Rise to build bags for children entering foster homes---a pretty awesome cause.   All food, drink and foster… (Show more)
in Boston User Group
Abhishek Chandra
In my previous blog post Program Template, I provided information about how to structure the folders and how a basic program template can be created in Marketo. Taking the same template to advance, in this post I am sharing: How we can include email and landing page template in program template How to use tokens to create the emails and landing… (Show more)
Abhishek Chandra
As we know that template, tokens and snippet are few of the most important elements in Marketo and there are a lot of opportunities that can be explored with the help of these elements. We can do personalization, customization, make dynamic content, make efficient production process etc, with the help of these elements.   One important aspect… (Show more)
Justin Sharaf
Link to Job Description: Lifecycle Marketing Automation Specialist in Boston, Massachusetts | Careers at 0100 - Boston    This is an opportunity to work in of the most sophisticated Marketo instances you will ever encounter, with some of the brightest Marketo minds you will ever meet!   Feel free to email me at justin.sharaf@logmein.com if you… (Show more)
in Boston User Group
Keith Sullivan
Software AG is hiring a Marketing Automation Manager - Marketo in Reston, VA or Remote. https://www.linkedin.com/jobs/cap/view/1512269019/?pathWildcard=1512269019&trk=job_capjs
in Boston User Group
Jeff Caplain
Hi all,   The Brigham & Women's Development Office is looking for a fundraising professional to join our team. This person will be involved with the direct marketing program which entails work within Marketo. Click here to learn more.    If you have any questions or know someone who would be interested, please feel free to reach out to me at… (Show more)
in Boston User Group
Abhishek Chandra
We are currently using Certain for event creation, but i would like to explore other tools which can we integrated with Marketo and help in creating the in-person events.
Abhishek Chandra
“Measurement is the first step that leads to control and eventually to improvement" - James Harrington For all the activities we do, be it a marketing activity or sales, measuring the performance is one of the most important part to understand it in a better way. Same goes with the marketing automation, no matter what we do, be it an email… (Show more)
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