Skip navigation
All Places > Baltimore User Group > Blog > Author: Kim Meyers

Baltimore User Group

5 Posts authored by: Kim Meyers

Survicate & the Chicago MUG will host a webinar on Tuesday, Jun 19 from 1:00 PM - 1:45 PM EDT, and Baltimore MUG members are invited!

 

How do you get feedback from your leads, prospects, and customers? We will be exploring the different types of surveys and methodology around leveraging this engaging content, across each stage of the buyer's journey. From using surveys as an inbound strategy and developing new original content from responses to Net Promoter Score and increasing opportunities for cross-sell/upsell.

 

Register Here: https://register.gotowebinar.com/register/6763643970168896770

 

Kim Meyers

November Meeting Recap

Posted by Kim Meyers Nov 22, 2017

IMG_3826.jpg

Thanks to everyone who came to the User Group meeting last week!

 

For those who missed it, Shannon Walsh of Right Source Marketing showed us how to create a relatively simple events workflow in Marketo for a client who hosts 200+ events a year. This required some process changes, file organization in Marketo, and lots and lots of tokens!

 

Liz Miller from Synthio also explained how to improve data accuracy and ways to expand on existing data. Her slides are attached to this message.

A special thank you to Chaim Frenkel from Synthio for sponsoring this meeting.

 

Hope everyone has a wonderful Thanksgiving! Please save January 17 to your calendar for our next MUG meeting. More info & RSVP here.

 

Will Davis Julianne Pirog Amanda Haller Nevin Laughlin Laura Scruggs Sara Ayoub Emilia Barnes

Details here: Director of Marketing Technology

 

Right Source Marketing is looking for a passionate, marketing-driven digital expert to fill the role of director of marketing technology. The person in this new position will work with our content and communications teams to help drive adoption of marketing technology tools and spur growth for our clients.

Technology is — and will continue to be — an essential part of every facet of marketing, from digital output to data-driven decision-making, so a passion for using technology to drive customer engagement is key. The ideal candidate is someone with a strong understanding of marketing processes and marketing-related technologies. However, we are not just looking for someone who can lead the implementation of marketing and related sales technology stacks, but someone who can push the software (and the team using it) to maximize what it can do. As a lynch pin of this next-generation team, you will serve as the ongoing business owner for data, applications, and systems that support marketing.

A background in consulting, marketing, working with B2B channels and products, project management, business operations and technology is necessary.

This position will be based in our Reston, VA or Hunt Valley, MD office – take your pick.

Responsibilities:

  • Serve as the ongoing business owner for data, applications, and systems that support marketing (and sales)
  • Develop and refine workflows in systems across applications to implement marketing and sales processes
  • Serve as the  champion for marketing technology initiatives
  • Construct key marketing and sales reporting mechanisms, including dashboards and reports
  • Ongoing analytics delivery to provide insights for better decision making
  • Act as the liaison with client technology management organization to ensure that the right technology is selected and implemented in a timely manager
  • Ownership of competitive/market intelligence delivery

 

Experience and Education:

  • BA or BS required
  • 7+ years’ experience in managing the integration of marketing application software across an organization’s marketing technology landscape
  • 7+ years’ demonstrated success in establishing and implementing a marketing technology vision
  • 10+ years’ marketing-related experience, ideally in technology and operations roles
  • 5+ years’ experience in marketing and sales analytics, reporting and dashboard development, analysis and delivery
  • 5+ years’ experience developing and refining marketing and sales workflow in enterprise class systems

 

Skills:

  • Ability to lead technology, marketing, and project management processes
  • Proficiency with content management, web, social, and mobile platforms
  • Deep domain knowledge of the marketing technology application landscape, including Salesforce CRM, Marketo, HubSpot or Pardot marketing automation and Google Analytics
  • Familiarity with the digital advertising ecosystem
  • Experience in B2B lead generation
  • Ability to translate business needs into technical requirements
  • Use of data management tools and best practices related to sales and marketing
  • Analytical thinker, naturally curious, and thrives in working in cross-functional teams

To apply:

Send an email to jobs@rightsourcemarketing.com — include cover letter, salary requirements, resume and “Director of Marketing Technology” in the subject line.  Please read the entire job description and review our website and blog before submitting.

The best candidates will find an appropriate way to capture our attention — don’t send your resume without showing that you did your research and understand what we’re looking for.

Read the full original listing

Hat's off to the writers of this document. I'm about halfway through the guide so far, and I have many pages of notes and ideas already. It's definitely worth the download.

Check it out: The Definitive Guide to Social Media Marketing

 

Download The Definitive Guide to Social Media Marketing to learn:

  • How to create a social media marketing strategy
  • How to choose what social media platforms are right for your brand
  • What content you need to support your social media marketing
  • How often to post on social media (and how to create an editorial calendar)
  • How to measure the effectiveness of your social media campaigns
  • What team and tools you need to support your social media strategy
Kim Meyers

5/4/16 MUG Recap

Posted by Kim Meyers May 5, 2016

Thanks to everyone who came out for the Inaugural Baltimore MUG! And a special thanks to LMO Advertising for letting us use their awesome office space, and to SnapApp.com for providing food, drinks and swag!

 

Here are some highlights of our meeting:

  • We had excellent presentations from Emily Webster on Spring Cleaning your Marketo instance, and on Interactive Content from Vanessa Porter of SnapApp.com.
  • As a group we decided it might be easier for everyone to meet earlier in the day, some time between 4-4:30 to 6, for future meetings
  • There were a lot of topics suggested for future meetings, a few of them included
    • Email creative, best practices
    • Emails creative, the design approach vs. data approach
    • A/B Tests, how to create and track them, and results
    • Reporting workarounds (since Marketo's reporting isn't up to par!)
    • RTP

 

We'd like to have another meeting in June that covers the cool stuff the marketeers attending the Marketo Summit learned. I'll get something on the calendar asap.

 

Finally, we're always in need of presenters, a location to host the meeting, and sponsors to provide food/drinks. If you can help with any of these, please let me know.

 

Thanks,

 

Kim Meyers