Survicate & the Chicago MUG will host a webinar on Tuesday, Jun 19 from 1:00 PM - 1:45 PM EDT, and Baltimore MUG members are invited!
How do you get feedback from your leads, prospects, and customers? We will be exploring the different types of surveys and methodology around leveraging this engaging content, across each stage of the buyer's journey. From using surveys as an inbound strategy and developing new original content from responses to Net Promoter Score and increasing opportunities for cross-sell/upsell.
Walden University, an accredited, for-profit, fully-online university with students in over 145 countries, is seeking a Marketing/Sales Operations person to support our student Enrollment and Marketing teams. Bachelors degree and Salesforce/Marketo experience desired, especially from an admin standpoint. While this role isn't on my team, I'm strongly invested in getting a qualified candidate for this role, so please reach out to me if you have any questions! Position is located in Columbia, MD.
Thanks to everyone who came to the User Group meeting last week!
For those who missed it, Shannon Walsh of Right Source Marketing showed us how to create a relatively simple events workflow in Marketo for a client who hosts 200+ events a year. This required some process changes, file organization in Marketo, and lots and lots of tokens!
Liz Miller from Synthio also explained how to improve data accuracy and ways to expand on existing data. Her slides are attached to this message.
A special thank you to Chaim Frenkel from Synthio for sponsoring this meeting.
Hope everyone has a wonderful Thanksgiving! Please save January 17 to your calendar for our next MUG meeting. More info & RSVP here.
Right Source Marketing is looking for a passionate, marketing-driven digital expert to fill the role of director of marketing technology. The person in this new position will work with our content and communications teams to help drive adoption of marketing technology tools and spur growth for our clients.
Technology is — and will continue to be — an essential part of every facet of marketing, from digital output to data-driven decision-making, so a passion for using technology to drive customer engagement is key. The ideal candidate is someone with a strong understanding of marketing processes and marketing-related technologies. However, we are not just looking for someone who can lead the implementation of marketing and related sales technology stacks, but someone who can push the software (and the team using it) to maximize what it can do. As a lynch pin of this next-generation team, you will serve as the ongoing business owner for data, applications, and systems that support marketing.
A background in consulting, marketing, working with B2B channels and products, project management, business operations and technology is necessary.
This position will be based in our Reston, VA or Hunt Valley, MD office – take your pick.
Serve as the ongoing business owner for data, applications, and systems that support marketing (and sales)
Develop and refine workflows in systems across applications to implement marketing and sales processes
Serve as the champion for marketing technology initiatives
Construct key marketing and sales reporting mechanisms, including dashboards and reports
Ongoing analytics delivery to provide insights for better decision making
Act as the liaison with client technology management organization to ensure that the right technology is selected and implemented in a timely manager
Ownership of competitive/market intelligence delivery
Experience and Education:
BA or BS required
7+ years’ experience in managing the integration of marketing application software across an organization’s marketing technology landscape
7+ years’ demonstrated success in establishing and implementing a marketing technology vision
10+ years’ marketing-related experience, ideally in technology and operations roles
5+ years’ experience in marketing and sales analytics, reporting and dashboard development, analysis and delivery
5+ years’ experience developing and refining marketing and sales workflow in enterprise class systems
Ability to lead technology, marketing, and project management processes
Proﬁciency with content management, web, social, and mobile platforms
Deep domain knowledge of the marketing technology application landscape, including Salesforce CRM, Marketo, HubSpot or Pardot marketing automation and Google Analytics
Familiarity with the digital advertising ecosystem
Experience in B2B lead generation
Ability to translate business needs into technical requirements
Use of data management tools and best practices related to sales and marketing
Analytical thinker, naturally curious, and thrives in working in cross-functional teams
Send an email to firstname.lastname@example.org — include cover letter, salary requirements, resume and “Director of Marketing Technology” in the subject line. Please read the entire job description and review our website and blog before submitting.
The best candidates will find an appropriate way to capture our attention — don’t send your resume without showing that you did your research and understand what we’re looking for.
Thanks to everyone who came out for the Inaugural Baltimore MUG! And a special thanks to LMO Advertising for letting us use their awesome office space, and to SnapApp.com for providing food, drinks and swag!