BEGIN:VCALENDAR PRODID:-//Jive Software//Jive Events//EN METHOD:REQUEST VERSION:2.0 CALSCALE:GREGORIAN BEGIN:VEVENT DTSTAMP:20190723T010142Z TZID:"America/Los_Angeles" ATTENDEE;ROLE=OPT-PARTICIPANT;PARTSTAT=NEEDS-ACTION;RSVP=TRUE: ORGANIZER;CN=Iryna Zhuravel;SENT-BY="MAILTO:iryna.zhuravel@altium.com":MA ILTO:event-groups-sandiego--user--group@mail.marketo.jiveon.com DESCRIPTION;LANGUAGE=en-US:*Presentation Slides (https://nation.marketo.c om/servlet/JiveServlet/downloadBody/6766-102-2-15988/SD MUG - Dynamic Co ntent\, Formula Fields and Email Scripting - September 27\, 2018.pptx)​* \nWhether you prefer clicks or code\, Marketo offers a powerful engine f or sending personal emails at scale — but that means more than just "Hi\ , {{lead.First Name}}"!\nLearn techniques and tips for doing email custo mizations and personalization by harnessing the capabilities of *segment ations with dynamic content and snippets as well as formula tokens*.\nFo r more advanced users\, we'll lay a foundation of how the Velocity Templ ate Language that powers Marketo's script tokens works\, with introducti ons to variables\, properties\, methods and common directives — or in pl ain English\, the theory behind creating custom script tokens. Learn how other Marketo customers use script tokens to do advanced customization for their emails. If you can follow basic JavaScript\, you can add Veloc ity as the next scripting tool in your digital marketing arsenal.\n\n*Pr esenter - Courtney Grimes (https://nation.marketo.com/external-link.jspa ?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fcourtneygrimes%2F)​*\n\nAgend a\n4:00 - 4:15 - Arrivals and networking - we are meeting at the Marriot La Jolla (/external-link.jspa?url=https%3A%2F%2Fwww.google.com%2Fmaps%2 Fplace%2FSan%2BDiego%2BMarriott%2BLa%2BJolla%2F%4032.8740095%2C-117.2221 255%2C15z%2Fdata%3D%214m12%211m6%213m5%211s0x80dc072bc042a0ed%3A0xe871e6 1189c75941%212sSan%2BDiego%2BMarriott%2BLa%2BJolla%218m2%213d32.8730413% 214d-117.2157231%213m4%211s0x0%3A0xe871e61189c75941%218m2%213d32.873041% 214d-117.2157231)​\, folks please resist the urge of starting ordering s omething at the bar at this point \, it makes it very difficult to start the MUG on time\, we will have a happy hour after the MUG.\n4:15 - 4:30 - Introductions\n4:30 - 5:30 - Dynamic Content\, Snippets and Email Scr ipting\n5:30 - 6:00 - Partner Presentation - Interactive Video (https:// nation.marketo.com/external-link.jspa?url=https%3A%2F%2Fnfusz.com%2F)​\n 6:00 - 8:00 - Sponsored Happy Hour at Marriot - nFusz\n\nMeeting point: We will traditionally meet at the Marriot La Jolla (/external-link.jspa? url=https%3A%2F%2Fwww.google.com%2Fmaps%2Fplace%2FSan%2BDiego%2BMarriott %2BLa%2BJolla%2F%4032.8740095%2C-117.2221255%2C15z%2Fdata%3D%214m8%211m2 %212m1%211smarriot%2Bla%2Bjolla%213m4%211s0x0%3A0xe871e61189c75941%218m2 %213d32.873041%214d-117.2157231) (outdoor area with the fire pit) right next door to our office and will walk to the conference room at 4:15 pm (large conference room on the first floor\, 4225 Executive Square)\nCont act: Please feel free to call me (Iryna) if you can't find the place - 8 58-405-7712\nParking: There are two parking garages right next door\, we will provide parking validation. You can also park at Marriot parking g arage\, they will provide validation if you join the Happy Hour. X-ALT-DESC;FMTTYPE=text/html;LANGUAGE=en-US:\n \n \n

Pres entation Slides

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Whether you prefer clicks or code\, Marketo offers a powerful engine for sending personal emails at scale — but that means more than just "Hi\, {{lead.First Name}}"!

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Learn techniques and tips for doing email customizations a nd personalization by harnessing the capabilities of segmentatio ns with dynamic content and snippets as well as formula tokens.

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For more advanced users\, we'll lay a foundation of how the Velocity Template Language that powers Marketo's script tok ens works\, with introductions to variables\, properties\, methods and c ommon directives — or in plain English\, the theory behind creating cust om script tokens. Learn how other Marketo customers use script tokens to do advanced customization for their emails. If you can follow basic Jav aScript\, you can add Velocity as the next scripting tool in your digita l marketing arsenal.

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Presenter - Courtney Grimes

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Agenda

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4:00 - 4:15 - Arrivals and networking - we are meeting at the Marri ot La Jolla​\, folks please resist the urge of starting order ing something at the bar at this point \, it makes it very difficult to start the MUG on time\, we wil l have a happy hour after the MUG.

\n < p style="font-size: 14px\; color: #323e48\;">4:15 - 4:30 - Introductions

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4:30 - 5:30 - Dynamic Content\, Snippets and Email Scripting< /p>\n

5:30 - 6:00 - Partner Presentation - Interactive Video

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6:00 - 8:00 - Sponsored Happy Hour at Marriot - nFusz

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Mee ting point: We will traditionally meet at the Marriot La Jolla (outdoor area with the fire pit) righ t next door to our office and will walk to the conference room at 4:15 p m (large conference room on the first floor\, 4225 Executive Square)

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Contact: Please feel free to call me (Iryna) if you can't find th e place - 858-405-7712

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Parking: There are two parking garages right next door\, we will provide parking validation. You can also park at Marriot parking garage\, they will provide validation if you join the Happy Hour.

\n \n SUMMARY;LANGUAGE=en-US:SD MUG - Dynamic Content\, Formula Fields and Emai l Scripting - September 27\, 2018 DTSTART:20180927T230000Z DTEND:20180928T010000Z UID:20180809T215622Z-jive-event@localhost CLASS:PUBLIC TRANSP:OPAQUE STATUS:CONFIRMED SEQUENCE:0 LOCATION;LANGUAGE=en-US:Marriott La Jolla Outdoor Area BEGIN:VALARM ACTION:DISPLAY DESCRIPTION:REMINDER TRIGGER;RELATED=START:-PT15M END:VALARM END:VEVENT END:VCALENDAR