BEGIN:VCALENDAR PRODID:-//Jive Software//Jive Events//EN METHOD:REQUEST VERSION:2.0 CALSCALE:GREGORIAN BEGIN:VEVENT DTSTAMP:20190326T170133Z TZID:"America/Los_Angeles" ATTENDEE;ROLE=OPT-PARTICIPANT;PARTSTAT=NEEDS-ACTION;RSVP=TRUE: ORGANIZER;CN=Amanda Ovenden;SENT-BY="MAILTO:amanda.ovenden@allocadia.com" :MAILTO:event-groups-vancouver--user--group@mail.marketo.jiveon.com DESCRIPTION;LANGUAGE=en-US:Dear VANMUG members\,\n\nWe have a really insi ghtful session planned for you this time\, so save the date!\n\n https:/ /nation.marketo.com/external-link.jspa?url=https%3A%2F%2Fca.linkedin.com %2Fin%2Fmikeunderell Michael Underell\, Marketing Analyst at Unbounce (p reviously HootSuite)\, is going to share his approach to building a mult i-touch revenue attribution system for measuring marketing's impact on p ipeline and deals. Michael is a true expert in the field and will show e xactly how to not only implement a multi-touch attribution model but als o use it to make smarter decisions.\n\nWe'll also take some time to disc uss the Marketing Nation Summit 2015. If you attended\, please think abo ut some of your favourite sessions / lessons learned to share with the g roup!\n\nHope to see you there\,\nMisha & Amanda\, User Group Leaders\n\ nP.S. You should really https://nation.marketo.com/external-link.jspa?u rl=https%3A%2F%2Fsummit.marketo.com%2F2015%2Fsessions watch the Summit s essions. There are so many good ones! X-ALT-DESC;FMTTYPE=text/html;LANGUAGE=en-US:\n \n \n

Dear VANMUG members\,

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We have a really ins ightful session planned for you this time\, so save the date!

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Michael Und erell\, Marketing Analyst at Unbounce (previously HootSuite)\, is go ing to share his approach to building a multi-touch revenue attribution system for measuring marketing's impact on pipeline and deals. Michael i s a true expert in the field and will show exactly how to not only imple ment a multi-touch attribution model but also use it to make smarter dec isions.

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We'll also take some time to discuss the Ma rketing Nation Summit 2015. If you attended\, please think about some of your favourite sessions / lessons learned to share with the group!

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Hope to see you there\,

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Misha &\; Amanda\, User Group Leaders

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P.S. You should really watch the Summit sessions . There are so many good ones!

\n \n SUMMARY;LANGUAGE=en-US:[June 23\, 2015] Master Multi-Touch Revenue Attrib ution with Michael Underell DTSTART:20150623T213000Z DTEND:20150623T233000Z UID:20150520T224656Z-jive-event@localhost CLASS:PUBLIC TRANSP:OPAQUE STATUS:CONFIRMED SEQUENCE:0 LOCATION;LANGUAGE=en-US:ThoughtFarmer BEGIN:VALARM ACTION:DISPLAY DESCRIPTION:REMINDER TRIGGER;RELATED=START:-PT15M END:VALARM END:VEVENT END:VCALENDAR