Nov
5

Marketing Leaders Series: "Why Marketing Attribution Matters Right Now"

Created by James T Fletcher on Oct 29, 2019

Tuesday, November 5, 2019 at 131 Finsbury Pavement, London EC2A 1NT

Starts at 12:30 AM ยท Ends at 3:00 AM, PST (America/Los_Angeles)

  • James T Fletcher

WHY ATTEND OUR MARKETING ROI EVENT?

 

CMOs have been fighting tooth and nail to keep their seats warm (and their voices heard) in the boardroom. And yet only 27 percent of CMOs are confident they can demonstrate the financial impact of their marketing activities.

Clearly, CMOs feel the pressure to give the rest of the boardroom a clear picture of how their marketing strategy translates into profit -  but they don’t always have the tools to do so. This is exactly why attribution matters right now - and it’s why we’re holding our Marketing Leaders Series Roundtable to share attribution best practice.

Register for our “Marketing Leaders Series Roundtable: Why Marketing Attribution Matters Right Now” to find out how attribution modelling can help you:

  • Obtain the data you need to track and justify your marketing budget, down to the last penny
  • Confidently gain trust from the rest of the C-level suite (yes, even from the Chief Sales Officer!)
  • Get the confidence to defend and drive your budget and strategy - with buy-in from across the organisation

Our panelists will focus on delivering the insights you need to develop an attribution model that works for you, no matter your MarTech stack or tools and we’ll discuss case studies on how other marketing leaders have demonstrated ROI successfully.

This roundtable event is aimed at senior marketing leaders; due to limited places, attendance is subject to approval.

REGISTER HERE

AGENDA

0830 - 0900 — Arrivals & networking including breakfast, teas and coffees
0900 - 0930 — Why Marketing ROI & Multi-touch attribution matters now — James T Fletcher, CEO at JTF Marketing
0930 - 1000 — Enabling your success story of Marketing ROI with Marketo & Bizible — Peter Bell, Marketing Director at Adobe
1000 - 1030 — Delivering social attribution success — Daniel Kushner, CEO at Oktopost
1030 - 1100 — Optional demos of tools 

SPEAKERS

JAMES T FLETCHER
CEO, JTF MARKETING

James is the CEO of JTF Marketing, Europe’s plain-talking and award-winning marketing automation consultancy with offices in London (UK) and Madrid (Spain). He brings his expertise and over 12 years of experience with marketing automation strategy and technologies to help a wide range of organisations maximise their marketing investment. Prior to founding JTF Marketing, James has over 10 years of experience managing companies’ commercial strategies and building automated sales and marketing models focused on business growth, allowing him to become the go-to expert for marketing automation.

PETER BELL
MARKETING DIRECTOR, ADOBE

As part of the regional leadership team Peter leads the marketing of Marketo in EMEA. With over 25 years of experience in marketing Peter has contributed to the success of a portfolio of brands in the software and digital media industries including Microsoft Surface, Skype, Xbox, MSN and Windows. An early pioneer in the PC & Internet sector Peter’s early roles were in technology, a passion and skillset that are more relevant to marketing than ever.

DANIEL KUSHNER
CEO, OKTOPOST

Daniel is a serial entrepreneur, B2B marketing expert, and social media enthusiast. With more than a decade of experience leading marketing and sales organizations in global tech companies, his latest venture is Oktopost, the only social media management and employee advocacy platform designed for B2B companies. As the CEO of Oktopost, he’s helping B2B Marketers measure the true business value of social media marketing.

131 Finsbury Pavement, London EC2A 1NT