Thursday, November 21, 2019 at ClaraBridge, 11400 Commerce Park Dr #500, Reston, VA 20191
Starts at 3:00 PM · Ends on Nov 21, 2019 at 5:30 PM, PST (America/Los_Angeles)
Lead Scoring Presentation & Roundtable Discussion
We will begin the evening with a discussion led by Inga Romanoff about practical approaches to lead scoring and designing a seamless lead handoff process. This discussion is best suited for sales and marketing operations managers, marketing leaders charged with pipeline growth, or those simply trying to figure out platform capabilities.
Inga Romanoff helps companies to unleash the power of Marketo and Salesforce. She is a coveted speaker, author, with industry accolades including 5x Marketo Champion, Top Martech Influencer status by TopRank Marketing, Woman of the Year Winner by Stevie’s Women Leaders in Business, Marketo REVVIE Winner for Dramatic Business Impact. Inga is also a frequent thought leadership contributor seen on MarketingProfs, MarTech Advisor, MarTech Series, CMO by Adobe, and more. She serves as Marketo User Group leader in New York since 2012.
Have you ever wondered how your lead scoring compares to that of other organizations? How many scoring models do you have? What does your lead decay scoring program look like...and let's be honest, how many days of zero engagement can pass before you reset a typical lead? We will have three #MarketingOpsNinjas on hand to get the discussion going, so come prepared to share. As Barney says, #SharingIsCaring...
Big "Thank You" to our Sponsor and Host:
Directions and Parking:
Clarbridge office is conveniently located just across the street from the Wiehle - Reston East metro station on the Silver Line. Parking is also available in the garage adjacent to the office building. You may park on any level, except in the reserved spaces. After you park, please make sure you bring your ticket inside to be validated by the office Receptionist. The office is located on the 5th floor.
- Inga Romanoff
Marketing/Ops - Practitioner at Romanoff ConsultingInga Romanoff is a CEO of a New York-based marketing automation practice. She is a REVVIE award winner, 5x Marketo Champion, and a Marketo User Group leader. Her consultancy is focused on helping clients to optimize Marketo and develop internal capabilities, re-architecture current technologies that interact with marketing automation and update processes.
ClaraBridge, 11400 Commerce Park Dr #500, Reston, VA 20191