November MUG: A Well-Oiled Machine: Get Marketo Running Smoothly and Efficiently

Created by Jason Raisleger on Oct 22, 2019

Thursday, November 21, 2019 at Lakeside Manufacturing

Starts at 6:00 AM ยท Ends at 7:30 AM, PST (America/Los_Angeles)

  • Jason Raisleger
  • Chrissy Johnson
  • Kelly Trantow

Whether because of changing hands across multiple administrators, acquisitions of other companies, changing business requirements or simply lack of attention, Marketo instances tend to get a little unwieldy and operate less efficiently over time. But as the primary tool in a martech stack, it is worth investing the time to ensure that the instance aligns to business objectives and is set up to be as effective as possible. The first step in this process is to truly understand where you are and develop a roadmap for the Marketo instance you want to have.

An intentional, methodical audit of your Marketo will do just that. Join your fellow Milwaukee Marketo practitioners to discuss a practical approach to auditing your Marketo instance. Luke Wakefield, manager of client services at Marketo consultancy Digital Pi, will guide us through the process he employs with clients to help them understand their instances, make recommendations for improvements, and develop a plan to make their Marketo instances well-oiled marketing machines.

Our sponsor for the day, Digital Pi, will provide drinks and snacks. Come network with peers, enjoy some great discussion and refreshments, and learn how to get more from Marketo.


Luke Wakefield, Manager, Client Services, Digital Pi


Digital Pi


Lakeside Manufacturing

4900 W Electric Ave. West Milwaukee United States