Sep
12

Back to School SD MUG: Scalable Email Marketing Operations with Marketo

Created by Iryna Zhuravel Expert on Jul 24, 2019

Thursday, September 12, 2019 at 4225 Executive Square, La Jolla

Starts at 4:00 PM · Ends on Sep 12, 2019 at 6:00 PM, PDT (America/Los_Angeles)

I will present on the same topic I did at the Adobe summit but with a deep dive into real-life examples in Marketo.

Presenter: Iryna Zhuravel

Scalable Email Marketing Operations with Marketo

Including:

  • Assembly line approach to email marketing operations
  • Design your process: anatomy of an email campaign
  • A production assembly line using tokens, templates, and snippets
  • Localization at scale
  • Bullet-proof QA

 

Agenda

4:00 - 4:15 - Arrivals and networking - we are meeting at the Marriot La Jolla, folks please resist the urge of starting ordering something at the bar at this point, it makes it very difficult to start the MUG on time, we will have a happy hour after the MUG.

4:15 - 4:30 - Introductions

4:30 - 5:30 - Scalable Email Marketing Operations with Marketo

5:30 - 6:00 - Q and A and discussion

6:00 - 8:00 - Marketo Sponsored Happy Hour at Marriot 

 

Meeting point: We are meeting at the Marriot La Jolla (outdoor area with the fire pit) right next door to our office and will walk to the conference room at 4:15 pm (large conference room on the first floor, 4225 Executive Square)

Contact: Please feel free to call me (Iryna) if you can't find the place - 858-405-7712

Parking: Please park at Marriot parking garage, they will provide validation if you join the Happy Hour. I will not be able to provide parking validation this time.

4225 Executive Square, La Jolla

4225 Executive Square La Jolla United States