Jul
29

July MUG Meeting: Happy Hour + UTM attribution with Julz James (in person!)

Created by Chelsea Kiko Champion on Jul 17, 2019

Monday, July 29, 2019 at Hileman Group Offices (downtown Cleveland - right across from Progressive Field) 2217 E. 9th Street, Cleveland, OH

Starts at 1:00 PM · Ends at 3:00 PM, PST (America/Los_Angeles)

Come join the July MUG meeting where we will welcome Julz James to Cleveland as she talks UTM attribution and conducts a research conversation/workshop. 

 

Agenda:

3-3:15: Welcome & Networking
3:15-3:30: Housekeeping slides
3:30-4:15: UTM attribution presentation
4:15-5: Research workshop
5-6:30: Happy Hour, location TBD

 

Abstracts:
Title: Tracking Multi-Touch Attribution, Julz James
Description: Tracking Lead Sources from various locations can be time consuming and you want to make sure that you don’t miss your lead’s full history of where they have been and where they have engaged with you. 
 

  One way to do this is via UTM Parameters

  These can be captured on form fills or via cookies

  Capture not only the first lead source but their entire history

Title: Research Workshop on Marketing Automation, Julz James
Description: How Marketing Automation gives strategic competitive advantage using some Resource-Based Theory and also Marketing Orientation Theory that looks at how people are using MA tools like Marketo, but also that its important to have the correct people using them, otherwise it's just another useless tool.

Bio:
Juli is a 5x Marketo Champion, Marketo Certified Expert and a member of Marketo's inaugural Fearless50 class. She has 18 years of marketing experience, most specifically working within Digital Marketing and has a Ph.D. in Digital Marketing. Juli is currently working as an Assistant Professor of Marketing teaching undergraduates and graduates practical Digital Marketing skills, including Marketo, Salesforce and the Adobe Creative Suite. She is also a part-time Marketo Consultant working with a number of clients helping carry out Marketing Automation Strategy and Tactics.

**For parking questions, please email ckiko@hileman.biz 

There are several lots close to Hileman Group offices for around $5-6 (there is no Indian's game or event downtown on the 29th). 

Hileman Group is on the 2nd floor of the 2217 E. 9th street location (above the old Brickstone restaurant which is now Stella's).

Hileman Group Offices (downtown Cleveland - right across from Progressive Field) 2217 E. 9th Street, Cleveland, OH