NYMUG 8/27 w/Helen Abramova: How to Build and Execute MarTech Strategy

Created by Inga Romanoff on Jun 6, 2019

Tuesday, August 27, 2019 at Electric HQ

Starts at 3:00 PM · Ends on Aug 27, 2019 at 5:00 PM, PST (America/Los_Angeles)

This session's speaker, Helen Abramova, is a Marketing Technology Lead at Verizon. She is a Washington DC Marketo User Group leader, 2018 Marketo REVVIE Award Winner (The Performer), and a multi-year Marketo Champion!


Topic: How to Build and Execute MarTech Strategy
How do you make the best of your marketing technology stack? We know marketing technology can unleash a digital transformation in your marketing organization. But technology is just a tool, and it is only as good as the teams and processes around it. This session will illustrate how to:
- develop and execute a marketing technology strategy as a bottom-up initiative in a lean team;
- translate business needs into martech requirements, and mature your stack through the right sequence projects and efforts;
- align and communicate with multiple teams.


-Networking, and Intros
-Sponsor intro | TBD 15 min
-Thought Leadership presentation| Helen Abramova 45 mins


Meeting Details:
Date: Tuesday, August 27, 2019
Time: 6PM - 8PM
Location: Electric HQ - 408 Broadway, 5th Floor, New York, NY 10013


As always, sandwiches and beverages provided!


Don't forget to RSVP!


See you there,
Inga & Jonathan
NYMUG Leaders

Electric HQ

408 Broadway, 5th Floor New York United States