Make Marketo Work for you - 2 Day Training Course

Created by June Dean on May 24, 2019

Wednesday, July 3, 2019 at London

Starts at 2:00 AM · Ends on Jul 4, 2019 at 10:00 AM, PST (America/Los_Angeles)

  • June Dean

Make Marketo Work for You


This practical, hands-on course is aimed at new users of Marketo or those that feel they need a better understanding of the platform and how to use it on a day to day basis.


By the end of the two days the delegates will have a thorough knowledge of Marketo and be able to carry out the day to day creation and management of programs with an understanding of how they fit into the lead lifecycle, success reporting and integrates with a CRM.




  • Introduction to Marketo modules
  • The importance of structure
  • Marketing activities
  • Email campaigns
  • Design Studio
  • Data management
  • Default programs


  • Event Programs
  • Engagement Programs
  • Reporting – Analytics
  • Operational Programs, Scoring, Interesting Moment and CRM Integration
  • Advanced Functionality


Marketo is a powerful and intuitive marketing automation tool but like any piece of software it is essential to learn how it works and how to deliver tangible results to your organisation. This two day hands-on course will take you step by step through Marketo using exercises throughout to reinforce all topics. All the modules in Marketo will be explored but focus will be on the day to day creation and management of campaigns and programs. You will gain a full overview of Marketo and its impressive functionality but also the knowledge and confidence to plan, setup and roll out successful campaigns plus report back on their results. This course can also be used as revision for those looking to take their Marketo Certified Associates qualification.


160 Victoria Street 2nd Floor Nova South London SW1E 5LB London United Kingdom

+44 (0)20 7730 6000 · j.dean@reply.com · https://portaltech.reply.com/portaltech/en/Make-Marketo-Work-For-You