Give ‘em what they want: ABM Best Practices and More - MUG Meeting, May 22nd

Created by Trent Cross Champion on May 8, 2019

Wednesday, May 22, 2019 at Lucid Software offices, 10355 S Jordan Gateway #150, South Jordan, UT 84095

Starts at 2:30 PM · Ends at 4:30 PM, PST (America/Los_Angeles)

  • Trent Cross

Greetings Friends!


We’re gearing up for another informative, entertaining (and delicious!) Marketo User Group Meeting! We hope you’ll join us this month!


Our guest this month is Kevin Joyce from The company is a Marketo partner that specializes in automating ABM campaigns. Their platform helps businesses all over the world build their online marketing capabilities to scale without having to rely on a ton of human resources. Kevin will be presenting on ABM best practices as well as some tips and tricks to get started in ABM without feeling completely overwhelmed. He’ll also be helping us learn how we can integrate multiple ad platforms through Marketo and then optimize those platforms for a true ABM strategy. If ABM has been on your mind, this is one user group you won’t want to miss.


In addition to our ABM discussion, we’ll be having a community dive into setting up preference centers. If you have ever tried to set up a preference center within Marketo, you know what a painful experience that can be. How do you keep track of everyone’s myriad preferences without writing a ton of workflows? Well, the good news is that it can be done. Our own Trent Cross (with assistance from Andrew Parker) will lead a discussion on best practices, so if you’ve set up a preference center before, come prepared to share your stuff! We’re all hoping to learn from each other and improve our knowledge.


Lastly, there will be food, and lots of good food, so don’t miss out on that. Even if you don’t eat anything, you can still take it home to your kids/dog/cat/significant other. Or, you know, eat it in the car on the way home.


Here are the details for the next user group meeting:

  • Date: Wednesday, May 22, 2019
  • Time: 3:30 pm - 5:30 pm 
  • NEW Location: Lucid Software offices, 10355 S Jordan Gateway #150, South Jordan, UT 84095 (Same building as InMoment)


RSVP  I  Directions


We look forward to seeing you at the MUG this month and special thanks to the for sponsoring!

Lucid Software offices, 10355 S Jordan Gateway #150, South Jordan, UT 84095