MUG - June 26th - Washington DC

Created by Helen Abramova Champion on Apr 24, 2019

Wednesday, June 26, 2019 at Washington DC

Starts at 3:00 PM · Ends at 4:00 PM, PST (America/Los_Angeles)

Boosting Email Performance through Segmentation, Personalization and Automation

Automation, segmentation and personalization are buzzwords – but they are also the keys to reimagining your email marketing program to improve your ROI in 2019 and beyond! In this fast-paced, interactive session we’ll talk theory but then look at real-world examples of good – and not so good – usage of these three tactics. You’ll leave:


  • With the real-life examples and support to help you sell your ideas within your organization and gain ‘rock star’ email marketing status.
  • Knowing how to get started implementing what you’ve learned.
  • Excited about the possibilities for boosting your email marketing performance.

This is not your usual ‘best practices’ session – it’s a peek into the future of email marketing, to give you a long-term goal as well as short term steps you can take to work toward reaching it. Join us!


Our presenter, Jeanne Jennings
Jeanne Jennings is Founder and Chief Strategist for Email Optimization Shop, a boutique consultancy with a direct response approach to email marketing strategy, tactics and creative direction. She is also a recognized expert in the email marketing world with over 20 years of experience in the email and online marketing and product development world.

Jeanne is on the board of directors of the Email Experience Council, the ANA’s email marketing special interest group. From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. She is also a regular contributor to the Red Pill Email Blog, her own Email Optimization Shop Blog and the Only Influencers Blog.


Break-Out Sessions
Come with your nagging questions and toughest challenges. We'll reserve time at the end for break-out sessions that help demand gen and marketing ops pros get exactly what they need from their platform.

Big "Thank You" to our...
Host: Questex.

Sponsor: Pendo.


Washington DC