End the Cookie Cutter Customer Journey

Created by Christina Zuniga Expert on Apr 16, 2019

Wednesday, May 22, 2019 at Invoca @ 419 State St, Santa Barbara, CA 93101

Starts at 6:00 PM ยท Ends at 7:30 PM, PST (America/Los_Angeles)

Thanks to companies like Netflix, Uber, and Amazon people have grown accustomed to seamless customer experiences that put the buyer in control. The traditional B2B approach of sending weekly nurture emails, and driving prospects to siloed, gated landing pages no longer align well with buyer expectations. Join us May 22 at 6pm to hear from Ari Echt, Director of Account-Based Marketing at Invoca and Heather Foeh, VP of Customer Experience at PathFactory, as they talk through ways marketers can now efficiently create B2B customer experiences that delight customers, and significantly increase overall brand engagement. 


When: May 22 at 6pm. You're welcome to arrive at 5:45pm, presentations will begin promptly at 6pm.

Where: Invoca 419 State St, Santa Barbara, CA 93101

***NOTICE: The location has changed to Invoca's new headquarters!***

Parking: Public parking is available at Lot 11 (State & Haley) and Lot 12 (State & Gutierrez).

About the Speakers

Ari Echt is Director of Account-Based Marketing at Invoca. He won the Demand Gen Report B2B Innovator Award 2018 and was a speaker at Marketo Summit. He manages the B2B digital marketing stack at Invoca to deliver an increasingly positive customer experience with a focus on data driven decisions. He enjoys playing guitar and spoiling his cat, Gladys Knight.


Heather Foeh is the VP of Customer Experience at PathFactory. She is passionate about ensuring delightful experiences for customers, which includes giving them opportunities to share their successes with each other and in their industry, as well as random moments of surprises. Hailing from Eloqua and Oracle, Heather also held customer marketing and advocacy leadership roles at Lattice Engines and Vision Critical. She and her husband live in Henderson, NV and are avid hikers and campers.

Invoca @ 419 State St, Santa Barbara, CA 93101