Friday, April 26, 2019 at Independence Branch of Cuyahoga County Public Library; 6361 Selig Dr, Independence, OH 44131
Starts at 7:30 AM · Ends at 9:30 AM, PDT (America/Los_Angeles)
Join us for breakfast and coffee while listening to, 3x Marketo Champion, Elliott Lowe from RingLead speak about data quality, causes of bad data and step-by-step guide on how to correct them! We will also be discussing the Adobe Summit, new releases, best breakout sessions, and any other feedback you would like to share.
9:30-10 - Housekeeping and Networking
10-10:45 - Elliott Lowe's Presentation
Elliott has worked on dozens of different marketing and sales systems at companies like CA Technologies, Spectrum, Moody’s, Pandora, AdRoll and Plantronics and repeatedly seen that poor data quality makes your marketing and sales efforts much less effective than organizations that have good data quality. Duplicate records, nonstandard, incomplete, and inaccurate data cause inappropriate communications at the wrong time, dilute person scores, impact negatively on performance metrics and waste employee time.
In his presentation, Elliott will share 10 of the causes of bad data and how to correct them step-by-step with little or no expense for additional software. Implementing these corrections can immediately improve your data quality and potentially reduce the number of records you need to license for your Marketo subscription.
10:45-11:30 - Adobe Summit Recap
Key takeaways, road-map discussion, and hearing from you on thoughts of Adobe Summit! We want to hear what your best session was, any new vendors you found interesting, and of course favorite evening party!
When: Friday, April 26 - 9:30AM - 11:30AM
Where: Independence Branch of Cuyahoga County Public Library; 6361 Selig Dr, Independence, OH 44131
Coffee & Breakfast will be provided.
Independence Branch of Cuyahoga County Public Library; 6361 Selig Dr, Independence, OH 44131