Feb
27

DC MUG - February 27 - Arlington, VA - Data Hygiene

Created by Helen Abramova Champion on Feb 8, 2019

Wednesday, February 27, 2019 at LMO Marketing Agency 1776 Wilson Boulevard Fifth Floor Arlington, VA 22209

Starts at 3:00 PM ยท Ends on Feb 27, 2019 at 5:00 PM, PDT (America/Los_Angeles)

Data: How It Impacts Your Entire Marketing Strategy

Our first MUG of 2019 features Natalie Robb, founder of DC Marketing Tech Talks and WaveLength Analytics, for a deep-dive into data hygiene.

Boring? Not so fast.

Starting with clean data affects every program you run and every lever you pull. Let's get some real talk going around data struggles (we all have them) and what to do about it:

  • How bad is it? Assessing your data health
  • Hygiene: How to get your data into shape and where to close gaps
  • Strategy: Mapping your data to your goals, marketing mix, and strategies

Marketo Break-Out Sessions

Come with your nagging questions and toughest challenges. We'll reserve 30 minutes at the end for break-out sessions that help demand gen and marketing ops pros get exactly what they need from the platform.

Bonus!

All attendees will receive a special discount code to register for MarTech Magnified—the area's most relevant, informative & fun (fun!) annual marketing conference. You must attend the Feb MUG meeting (not just register) to receive the code.

Eventbrite event page: Data: How it Impacts Your Entire Marketing Strategy Tickets, Wed, Feb 27, 2019 at 6:00 PM | Eventbrite

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LMO Marketing Agency 1776 Wilson Boulevard Fifth Floor Arlington, VA 22209