NYMUG 2/28: Bridging Marketing and Sales Operations

Created by Inga Romanoff on Feb 7, 2019

Thursday, February 28, 2019 at Ceros HQ - 40 W 25th St, Floor 12, New York, NY 10010

Starts at 3:00 PM ยท Ends on Feb 28, 2019 at 5:00 PM, PST (America/Los_Angeles)

In our next session of NYMUG, we will open the discussion about the recent rise and evolution of the Marketing Operations role. The clear steer towards multi-skilled workers and the need for organizations to rethink how they structure their operations and business processes. The speakers will cover practical approaches on bridging Marketing and Sales Operations roles, share a few successful use cases, suggest an entirely new level of collaboration between Marketo and Salesforce superusers, and showcase benefits of being able to operate at the strategic level and deep dive into details. Feel free to check out the article I wrote on top 5 skills for Marketing Operations Leaders (featured on MarTechSeries) for a bit of a preview ahead of the discussion.



Hector Gutierrez: Currently, I am a Release Manager for the Salesforce CRM and Marketing Cloud in Morgan Stanley Wealth Management. I am also a Scrum Master for the Salesforce Data Management Squad. Prior to Morgan Stanley, I worked as a Salesforce Product Manager at American Express where I had the unique opportunity to witness the interconnected workings between Sales and Marketing operations.

Inga Romanoff: Inga is a marketing practitioner and Marketo/Salesforce consultant. Her leadership is recognized by her elite status as a 6x Marketo Champion and a REVVIE Award for most Dramatic Business Impact in B2B. In 2017, Inga was named Woman of the Year by The Stevie Awards and Top Female MarTech Influencer by Onalytica and TopRank Marketing.



  • Swag, Networking and Intros
  • Sponsor presentation | FeedOtter 15 min
  • Thought Leadership Presentation | Hector Gutierrez and Inga Romanoff 45 mins
  • Q&A


Meeting Details:

  • Date: Thursday, February 28, 2019
  • Time: 6:00PM - 8:00PM
  • Location: Ceros HQ - 40 W 25th St, Floor 12, New York, NY 10010



Hector Gutierrez, Revenue Design Arhitect - currently Vice President at Morgan Stanley

Inga Romanoff, Marketo Consultant, CEO at Romanoff Consultants

Andy Martin, Founder at FeedOtter


I am bringing our fancy NYMUG swag to give away. As always, thanks to our sponsor FeedOtter, sandwiches, wine, and beverages are provided! FeedOtter makes it easy for marketers to automate and curate their RSS content into emails directly from Marketo (so many asked me about that feature!) Thank you, Ceros for hosting us in the beautiful space!


Don't forget to RSVP!



NYMUG Leader

Ceros HQ - 40 W 25th St, Floor 12, New York, NY 10010