Tuesday, February 19, 2019 at 3975 Freedom Cir, Santa Clara, CA 95054
Starts at 2:00 PM · Ends on Feb 19, 2019 at 4:00 PM, PST (America/Los_Angeles)
The first SV MUG meeting of the year is here!
We are so excited to have a visiting guest speaker, Sydney Mulligan, 4X Marketo Champion, Fearless 50 Marketer and Virtual MUG User Group Leader. She will be speaking on Geting Lead Source Right to answer your Burning Attribution Questions.
Who are these people and where did they come from? Know exactly where every lead in your database came from - what promotions, content, vendors, or mediums - with a robust lead source tracking program. Take it a step further by adding detailed multi-touch tracking and start answering some of your multi-touch attribution questions to make the case for investing in a tool like RCE or Bizible. Join Sydney Mulligan to get in depth with how to identify where all the leads in your database originated, so you can know how to get more of the good leads and less of the junk.
Afterwards we will do a deep dive in Marketo on setting Acquisition Program (AP). We will:
- Go through the nuances on how this is set (its not automatic)
- Complex scenarios and attributing the right credit for each (AP)
- How this will make your new names/new lead reports sing
- Impact on First Touch Attribution
We will also be adding a new feature to our regular meetings: Book recommendation and summary to expand our professional development. No you don’t have to read the book to get something out of it, but you are welcome to join me in my literary endeavor. We’ll reserve 15 - 20 minutes to discuss the book of the month (or rather quarter). This meetings book recommendation is Bill McDermott’s Winner’s Dream.
- When: Tuesday, February 19th from 2:00pm to 4:00pm
- Where: DataStax 3975 Freedom Cir, Santa Clara, CA 95054
3975 Freedom Cir, Santa Clara, CA 95054