Thursday, February 21, 2019 at Foundant Technologies, 143 Willow Peak Dr, Bozeman, MT 59718
Starts at 3:00 PM · Ends on Feb 21, 2019 at 4:30 PM, PDT (America/Los_Angeles)
Help us kick off 2019 with our first Bozeman MUG of the year! We will have guest speaker, Pete Furseth, from ORM Technologies, joining us to talk about advanced marketing analytics. He will be presenting for the first hour of the MUG, so please arrive on time and ready to begin at 3pm!
Topic: Advanced Analytics for the Modern Marketer
Guest Speaker: Pete Furseth, ORM Technologies
Advanced analytics are no longer a luxury, they are required of all businesses. Those who do it well, however, have an opportunity to outpace their peers in both profit and growth. This has never been as true as it is today for the modern marketer. With CMOs facing budget reductions their need to demonstrate return on investment and the optimal path forward is paramount.
This presentation will share with marketers:
- How they can analyze their marketing programs’ impact on revenue and at every step of their customers’ lifecycle.
- How they can predict their future revenue impact and return on investment (ROI) based on their marketing strategy and the leads in their funnel.
- How they can plan for the future with an optimized marketing mix that increased their impact on revenue and ROI by 5%-15%.
When: Thursday, February 21st from 4pm-5:30pm MDT
Where: Foundant Technologies, 143 Willow Peak Dr, Bozeman, MT 59718
Kylie Casperson | Lead Generation Marketing Specialist | Foundant Technologies
Rachel Noble | Manager Client Services, Digital Pi
Foundant Technologies, 143 Willow Peak Dr, Bozeman, MT 59718