NYMUG 1/23: Advanced Hacks for Marketo: the Resource Lead pattern, Lead Lookup forms, and more

Created by Inga Romanoff on Jan 16, 2019

Wednesday, January 23, 2019 at NewsCred HQ, 386 Park Ave S, New York, NY 10016

Starts at 2:30 PM · Ends on Jan 23, 2019 at 4:30 PM, PST (America/Los_Angeles)

Back by popular demand Sanford Whiteman will be presenting again for our first session of the year! If you haven't yet met him in person or in the Community, this is your chance. Sandy's presentation is great for hands on marketers to learn more about advanced features, developers & IT members of your team, as well as those managing teams to understand the power of Marketo platform.



  • Networking at NewsCred HQ
  • Sponsor presentation "Advanced Analytics for the Modern Marketer" | ORM Technologies 15 min
  • Thought leadership speaker | Sanford Whiteman 45 min
  • Q&A

Meeting Details:

  • Date: Wednesday, January 23, 2018
  • Time: 5:30PM - 7:30PM
  • Location: NewsCred HQ, 386 Park Ave S, New York, NY 10016


As always, food, snacks, and wine is courtesy of our sponsor. ORM Technologies view advanced analytics as no longer a luxury but rather required for all businesses and those who do it well, will outpace their peers. Pete's presentation will cover:

  • How to analyze marketing programs' impact on revenue at every step of the customer lifecycle
  • How to predict future revenue impact and ROI based on marketing strategy and leads in the funnel
  • How to plan for the future with an optimized marketing mix, potentially increasing the impact on revenue and ROI by 5%-15%



Sandy Whiteman, Integration Architect, Master of Forms

Pete Furseth, Vice President of Marketing and Sales at ORM Technologies

Inga Romanoff, CEO at Romanoff Consultants

Jonathan Beaton, Director of Revenue Marketing at NewsCred


Some excellent content! Hope to see you there.



NewsCred HQ, 386 Park Ave S, New York, NY 10016