CLE MUG - Jan 31st - CoE & Marketo Sky

Created by Alex Greger Expert on Jan 14, 2019

Thursday, January 31, 2019 at Independence Branch of Cuyahoga County Public Library

Starts at 6:30 AM ยท Ends at 8:30 AM, PST (America/Los_Angeles)

Hi All,


Come join us for our first meeting of 2019! Enjoy networking with other Marketo users in CLE, eat breakfast and listen to two exciting presentations from our own Cleveland MUG members. The first presentation will be real-life examples of strategies implemented in their own instance and the second a discussion and in-depth look at Marketo's new UX called SKY.



9:30-10am: Housekeeping, breakfast & discussion
10am-10:45am: [Presentation & QA] Center of Excellence - What is it? Why do you need it? How to build it? – Angela Ruggeri, Marketing Automation Specialist, Hileman Group

Presentation Abstract:

Process templates and a strong Center of Excellence are important for a robust Marketo instance, especially when multiple users are in the platform building programs and dedicated campaigns. Learn from Hileman Group’s Angela Ruggeri on her approach to building out common process templates and the qualities needed for a strong ‘clone able program’ to help scale programs and grow your Marketo instance.


10:45-11:30am: [Presentation & QA] Marketo Sky - A whole new experience, Alex Greger & Chelsea Kiko - MUG Leaders

Presentation Abstract:

Have you tested out the new Marketo experience called Sky? The Beta is expanding on every release and is now an option to use in Marketing Activities and Design Studio. Learn about new features, pros/cons from using the new experience, what to look out for, and best ways to start introducing yourself to the new look and feel of Marketo.

Thursday, January 31 – 9:30am to 11:30am

Where: Independence Branch of Cuyahoga County Public Library; 6361 Selig Dr, Independence, OH 44131
*Breakfast to be included

Looking forward to seeing you all for the first of many 2019 MUGs! Please reach out to Chelsea, Joe, or Alex for any questions or concerns.

Independence Branch of Cuyahoga County Public Library

6361 Selig Dr, Independence, OH 44131 Independence United States