Thursday, January 24, 2019 at https://conversionstore.lpages.co/mfmug-jan-2019-10-ways-to-improve-your-database-quality/
Starts at 12:00 PM · Ends at 1:00 PM, PDT (America/Los_Angeles)
I hope that all of you have enjoyed your holidays... As we're working on plans for this year, I thought we'd kick off 2019 with a discussion with Elliott Lowe at RingLead about Database quality. Here's a preview of what's in store...
About the Event
Duplicate records, nonstandard, incomplete, and inaccurate data cause inappropriate communications at the wrong time, dilute person scores, impact negatively on performance metrics and waste employee time.
In his presentation, Elliott will share 10 of the causes of bad data and how to correct them step-by-step with little or no expense for additional software. Implementing these corrections can immediately improve your data quality and potentially reduce the quantity of records you need to license for your Marketo subscription.
Elliott has worked on dozens of different marketing and sales systems at companies like CA Technologies, Spectrum, Moody’s, Pandora, AdRoll and Plantronics and repeatedly seen that poor data quality makes your marketing and sales efforts much less effective than organizations that have good data quality.